Top Menu
4_24_17

I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I am on Monday morning, still…

4_10_17

Every Monday, we recap the most engaging content from the previous week.

This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.

4_3_17

Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.

MOST SHARED

This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.

3_27_17_new

Sit back and enjoy your fresh brew while we round up the "most clicked" and "most shared" 50+ marketing content from the past week.

Most Clicked: Scientific Proof that Happiness is for the Aging

Carolyn Gregoire of The Huffington Post gives us a snapshot on how life is better as you age. Gregoire expands on this scientific proof by acknowledging our culture tends to correlate youth with happiness which, she says, “couldn’t be farther from the truth.”

According to research and the author: “80 percent of life’s defining moments occur by the age of 35 – suggesting that there may not be much to look forward to in the second half of life.” College years, getting married and having children are pivotal moments in our lives and most of us experience this before 35.

How is it possible our happiness peaks after these landmarks?

3-13-17_Senior-Staffing

With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.

MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic

Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.

For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.

3-3-17_senior-living-rebranding

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

2_20_17

Here is the roundup of the most engaging posts from the previous week.

MOST CLICKED: Demographic Projections and the Implications that Affects our Economy

Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended lifespans and the implications our longevity will have on our economic and social structure.

Ms. Jenkins, in a post published on LinkedIn, notes that since longer lives create multiple questions, like paying for pensions and medical care, a change in our views on aging is needed. As a society, Jenkins feels we need to focus on the benefits of an extended life starting now.

Here are a few more intriguing facts from the article to ponder:

Close