Happy Monday! This week our mature marketing stories of the week focus on how poor planning can thwart your retirement dreams and the impact of cyber distractions on productivity. Have something to share? We’d love to hear from you.
MOST CLICKED: I admit it, the thought of retirement and how far away it may be has given me pause when it comes to thinking about how well I should be planning NOW for my future. And it looks like I’m not alone in this misguided mindset. Lack of financial planning hits all generations…but boomers regret it the most. This is according to insights within a recent Chicago Tribune article. The article featured insights from a Genworth Study that examined the financial planning behaviors (or lack of) among all generations.
But ask Baby Boomers now in or nearing retirement and they will tell you the one thing they wish they could have more of is time. Not only time to enjoy life, but time to go back and start investing to make their money grow. Time leverages money.
More insights from the study:
* More than 1/2 of all adults have made no financial arrangements for their retirement.
* 4 in 10 Boomers have noted regrets about not sufficiently planning.
* 47% of unmarried seniors rely on social security for 90% of their monthly income.
* 70% of people will require long term care at some point in their lives.
The article offers the following advice: save now. Even if in small increments, automatically deducting money now whether in the form of your 401K or other auto-savings will help you in the long run. Because no matter how long we deny it, retirement will be more expensive than we plan and the more we can do now to prep for it the better. Advice I will certainly take myself.
MOST SHARED: Cyber distractions are real…and, well, a huge distraction. 70% of children age 8 and under used some sort of mobile device last year, setting a trend for even more cyber distractions as we age, according to an article from the BBC.
While electronic interruptions disturb people of all ages, millennials are more tightly tethered to their computers and phones, obsessively checking texts, email and social media sites.
In a world where information is just a check of the phone away, many are getting so distracted by what the article termed ‘cyberslacking’.
Research shows that millennials are more likely to say that this attachment has led to a decrease in work productivity. But many are saying that they want to do better, with 70% of respondents to a recent survey examining the phenomena reporting interest in tactics for strengthening their focus. Companies are even exploring ways they can assist in this renewed desire to step away from the smartphone, with no device policies at meetings or encouraging email checks just twice daily.
Do you own your mobile device or does it own you?