Our readers in the American Northeast may scoff at this headline and the thought that anything will ever bloom again. But in Oregon this past weekend they celebrated Cherry Blossom Day, and one of my favorite bloggers posted this gorgeous pic from Georgia. (Thanks for permission to share, Ashley!) There is the promise of spring.
In the meantime we promise to share the top links for 50+ marketing from the past week! Please share your thoughts — on marketing, on boomers, on blooming — in the comments.
1. MOST CLICKED: Multifamily Executive projects that senior housing will “boom” in 2015, based on a Marcus & Millichap report.
The report estimates that 11,600 units of independent living are under construction this year. This number is well-above the 3,000 independent-living units added to the nation’s stock last year. Meanwhile, the report also says there are about 18,900 units of assisted living and 6,800 skilled nursing units under construction this year.
The article also identified the top 10 states for senior housing construction. At the top of the list are Florida, Texas, Ohio and … Minnesota?
Read the full article: http://bit.ly/1bIU5cK
2. MOST SHARED: “A story of loss, change, growing older and family conversations.” That’s the kicker for Alan Wolkenstein’s piece called Carolyn Called, which explores how adult children and the senior they love found themselves at an impasse.
“Carolyn called several months ago. She had heard of me through her realtor, in that the two of us have collaborated on a number of home sales that involved elders and their adult children. Each of the situations was an emotional mess, and so was this one. Carolyn and her two sibs had ‘pushed’ their widowed father to sell his condo and sign up for a retirement home. Now, he was refusing to sign the papers for the sale, pack his ‘stuff,’ and move. He was essentially doing nothing in their view…but he was doing something.”
Read about the solutions being explored by these boomers and their caree in The New Social Worker: http://bit.ly/1BJ6p2Q
3. Of note:
* Boomer Segmentation: CMO.com recently published a piece in which the author “learned something very revealing about the Baby Boomer generation.” Eric Holtzclaw learned, it seems, what Brent Green wrote about 9 years ago in Marketing to Leading Edge Baby Boomers, that the cohort actually can be seen as two groups.
Holtzclaw calls the first, born 1946-1955, the “Pre-Vietnam War Boomers” in his CMO.com piece; Green’s seminal book explores this Leading Edge cohort in depth. The second group Holtzclaw labels “Post-Vietnam War Boomers,” born 1956-1964; those marketing to older adults should be sure to read Green’s thoughts on Trailing Edge Boomers, aka Generation Jones.
Neither we nor Green are knocking Holtzclaw’s piece.
@CreatingResults Thanks, Erin. My problem isn’t that it’s derivitive; it’s that the author claimed ideas as original w/o researching.
— Brent Green (@BoomerMarketing) March 18, 2015
It just seemed a good time to encourage those newer to 50+ marketing … perhaps attracted by all that senior housing construction (grin!) … to take advantage of the great research and analysis that’s been done in the past.
RELATED: Items on this blog specific to Generation Jones: http://bit.ly/1G8iqDY
* Content is the starting line, not the finish line: 3 marketing truths for an information dense world, from Mark W. Schaefer. http://bit.ly/1Eq0ohA
* Late Bloomer – “Someone who blossoms on their own schedule:” CBS combines stats and stories in this look at second acts. http://cbsn.ws/19otKiM
Still seeing snowflakes, not petals, falling to the ground? Here’s a video about blooming that should brighten your Monday.
Hat tip to Ronni Bennett for this hysterical video!