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Every Monday we review our most engaging and shared articles from the previous week. First up this week, more seniors than ever are using their mobile devices to access the news. Our second synopsis shows how industry leaders, experts and providers are coming together to fight ageism. Most Shared: Seniors Enjoy News At Their Fingertips According to McKnightsSeniorLiving.com, older adults are reading the…

Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts.  Then, our most shared content explores storytelling and shares tips for how you can make it shine.  Have something to share? We'd love to hear your thoughts and…

When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"

I'm a creative person so I like cool.

But I like results even more.

What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.

That said, there are two "trends" I think are relevant to our older adult targets.

Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked:  The Sightlines Project

How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.

The research highlights three key findings to live a long and vigorous life:

SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers. Why? The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.) To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

SESSION: “The One and the Nine: Building Teams and Organizations that Win”

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

“What Reality Are You Creating for Yourself?”
SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

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