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8_24_15_China1

Happy Monday!  Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers.  We look forward to hearing your thoughts on this and other key topics of interest among boomers and seniors in our comment section.  Have a great week. MOST SHARED:…

New data shows more Millennials living with their parents, a rise in multigenerational housing.

I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong track record of leadership and work while an undergraduate, and what seemed like no prospects for a job. Why? The early 1990s Recession.

So, what to do? I moved back home to Mom. Then I applied my most marketable skill (not the degree, no, but the 90-words-a-minute I could type) and got a job as a temporary secretary for a few months until I could afford to move out. A few months of multigenerational living with 60ish Mom and my 80-year-old Nana was more than enough for me.

With that context in mind ... This week's top mature marketing links could be a flashback for readers who are fellow Gen Xers or a present pain point for readers who are Boomers.

1. MOST SHARED: Boomerang kids are staying put with Mom and Dad. Is this the "new normal"? That's what Next Avenue's Sue Campbell asked after reading the latest Pew Research.

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There's a wonderful Yiddish proverb my father has quoted to me frequently: "Man plans, and God laughs." This week's round-up of top baby boomers marketing links touches on plans made and un-made.

1. MOST SHARED: Ever wonder what purchases upscale Baby Boomers and GenXers have planned? Or course you have. These are folks with a net worth of at least $1 million or living in a household with income of at least $250,000, and more than half are planning a luxury purchase this year. Definitely consumers to covet.

The Shullman Research Center has released statistics ...

7-27-15_MMLW-NutandBolts

Happy Monday. There is a lot of ground to cover, so let's jump right into the mature marketing stories of the past week that had people talking. Have something to share? We'd love to hear from you.

MOST SHARED: We had a tie this past week of the most popular and most shared stories:

#1: You plan ahead -- thinking you'll be prepared if/when the day comes that you or a loved one needs support or care to live well. But what happens when all the preparedness doesn't pay off?

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Here it is, Monday again. Time for our roundup of the week's top links for baby boomer marketing and more.

1. MOST SHARED: "Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime." This statement from Sen. Patty Murray, as part of the 2015 White House Conference on Aging (#WHCOA), was quickly retweeted and commented on. As one Twitter-friend noted:

7-16-15_NewBlog-Announcement

Creating Results' approach to mature marketing is based on a process called Relevant Creativity™. Relevant Creativity ensures creative solutions are relevant to each of our clients and their target markets, with custom-designed solutions that are strategically crafted to help them meet their goals. So it seemed high time we applied that Relevant Creativity to ourselves!

7-13-15_MMLW_Growing-Graying-Group

For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. "Top" is judged by engagement on Creating Results various social channels -- clicks, retweets, likes, etc. For long-time subscribers, thanks for tuning in each week!

1. MOST CLICKED: The older population increases, but younger, Millennial cohort is now larger and has greater diversity.

6-30-15_Giraffes-Cheetahs-Seniors

How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with their own followers and many said they were now...

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