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Real Estate Logo Design learnings from the HOW Conference

I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.

It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community‪.

One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH)‪.

Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.

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As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

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A core belief at Creating Results is that true understanding is what leads to creative insight.

We often illustrate this with the analogy of a beach ball.

If I'm holding the beach ball closely, I only can see the color facing me -- let's say, blue. If Beth is holding it, she'll see the color facing her -- let's say, red.

If Beth and I can't truly understand that the other person sees a different color, a different perspective, we'll be prone to Us vs. Them thinking when we what really need is a little Me Plus You. Recognizing there is another side to the beach ball, and working to understand how it impacts communications, is why our marketing programs create results.

This week's collection of top mature marketing links could be seen through that beach ball. Is there a way to shift these Us vs. Them perspectives?

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Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.

But, what if you’re not ready for video?

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old adage goes, a picture is worth a thousand words, which means photography can be very powerful.

Media Post reports there are 2.6 billion images shared daily across all visual channels, which has changed consumer shopping behaviors drastically.

The biggest challenges marketers face in today’s visual world are:

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Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America's independence.

Sorry, there are no s'mores below but you will find a few tasty insights to improve your communications.

MOST CLICKED:

We often chuckle about the number of headlines focused on marketing to Millennials. (Almost as many as there were hyping the Baby Boomers turning 50 some years ago.)

If you are looking for Millennials, we can tell you where to find them:

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Every week, we review the mature marketing content from the previous week with which our followers were most engaged.

This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John Oliver's take on the trials and tribulations of retirement planning in today's economic landscape.

MOST CLICKED: According to Joseph Coughlin, director of the MIT AgeLab, technology and rising expectations are the two factors that are expected to have the most impact on the future of aging.

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Last week saw four members of the Creating Results team on the road to a terrific senior living industry conference in Hershey, PA.

It seems only appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme.

“For the next 20 years, baby boomers are without question the financial force behind leisure travel.”

So says baby boomer marketing expert and Creating Results friend Brent Green in a recent TravelPulse feature article. Several studies back up Green's statement.

* AARP found that 99% of Americans would travel for fun in 2016. The association estimates baby boomers spend over $120 billion annually in leisure travel. 32% of those planned an international "bucket list" trip ...

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Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…

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Happy Monday! Today's mature marketing news of interest is brought to you by the letter "S". Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We'd love to hear your comments and ideas (and we promise to respond accordingly). MOST SHARED: If you've read anything regarding social…

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Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We'd love to hear from you in our comment section. MOST CLICKED 40% of Baby Boomers have stayed with the same employer for 20+…

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