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SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers. Why? The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.) To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

SESSION: “The One and the Nine: Building Teams and Organizations that Win”

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

“What Reality Are You Creating for Yourself?”
SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

As Director of Marketing Strategies, I spend my time looking at client results and defining why numbers are what they are. Conversion data for senior living clients comes from a complex combination of pay-per-click and retargeting, optimized landing pages and more.

Over the last years, I’ve also spent significant hours working towards multiple Google Partner certifications.

Yet when analyzing results and preparing new plans, I still guide our teams to leave room in every budget for a very non-digital marketing tactic:

Direct Mail. At this year’s LeadingAge PA conference, a session on this tried-and-true technique reaffirmed why.

Happy Monday! Each week we share mature marketing stories and insights that drew attention and interest.  This week we explore how 55+ communities are evolving and insights from the International Association of Gerontology and Geriatrics about how to combat ageism.  We'd love to hear your thoughts and take-aways, so be sure to share within the comments below. Most Clicked: Recently,…

Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters.

Over the next few posts, we’ll share some OUTtakes and INsights for marketing to seniors and Baby Boomers.

SESSION: “Resident Storytelling and Employee Engagement”

SPEAKERS: Niamh Fabiszewski, Director of Application Services; Jeremy Neely, VP Northeast Region

To many employees at senior living communities, the residents of those communities are merely aggregated statistics.

Employees tasked with running many of the day-to-day functions (think finance, information technology, laundry services) miss out on interaction with the older adults living on campus.

This is especially true when provider organizations have multiple communities spread across regions or even the country – the “corporate office” team may have little contact with those they serve.

Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does.

The roads in Bristol, RI, are marked not with yellow dividing lines but red-white-and-blue stripes. Houses are festooned with flags, banners, lights ... you name it. Parade-watchers arrive before dawn to set up their chairs along the route. There's even a giant, independence-themed Mr. Potato Head.

Bristol often feels like the HQ for Patriotism. The way "patriotism" is expressed has varied over the years. Patriotic feelings also vary with generations.

Here are Four Fast Facts Inspired by the "Fabulous Fourth."

While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.

First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.

After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.

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