Happy Monday! This week our mature marketing stories of the past week which drew the most interest explore a new top 10 list and a tale of 4 technologies. Have something to share? We’d love to hear from you – just leave your thoughts in our comment section.
MOST CLICKED: If you want to reside in one of the “most livable neighborhoods”, a new AARP tool suggests you try Madison, Wisconsin or Downtown Crossing in Boston. According to an article in USA Today, the tool was designed to help everyone, including the mature consumer. If living in Wisconsin or Boston doesn’t sound appealing try Sioux Falls, South Dakota or downtown Seattle. Both are tops on the list.
The ranking looks at several factors including housing, health, environment, transportation and more. For senior living communities, residing within one of these top areas could be an important distinction to highlight as you share what places your communities heads above the rest.
The tool can help city planners, local officials and others who want to improve their cities so people can age in place, which is what most older adults want to do, Harrell says. The group has expanded the definition of aging in place to include people either remaining in their home or staying in the same community in other possible housing options.
Not looking for just most livable when considering where to live? The index also looks at areas based on other considerations. For example, if you want to stay healthy consider Novato, CA. Want to make new friends? Your best bet is Richmond, VA.
MOST SHARED: According to a recent article in Ad Age, there are 4 technologies that are emerging as leads for how marketers approach storymaking.
Now, I should caution regarding use of any new technologies for reaching a mature market. Bright and shiny is nice…but only if it is effective. As with any new strategy or avenue, it’s important to have an understanding of your audience and if they will be receptive to a new channel before you put your marketing eggs in that basket. That being said, these are very interesting and exciting ways to harness technology to tell the story of your brand.
In the article the author highlights 4 specific technologies as well as recommendations for how they can be effectively leveraged. These technologies include:
* Video streaming: Specifically, using this avenue to make your audience a part of the story through social integration.
* Wearables: Using the POV from wearable technologies to create a brand story unique to each and every individual.
* Virtual Reality: With this the individual becomes a part of the story.
* Messaging apps: Creating unique messages based on messaging app portal for a branded experience.
According to the article, when it comes to using technology:
The most successful uses of technology will make the technology itself invisible, and the storymaking itself may go unnoticed. Your audience will just appreciate that your messaging speaks to them in such a relevant way that it’s a springboard for creating their stories.