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Resources for marketers looking to connect with the 40+ market, including Baby Boomers and members of the Silent Generation:

White Papers and Reports
Is your website primed for 50+ visitors? – A website usability guide for satisfying silver surfers.

A Focalyst study on Green Marketing – “Green means more than money when targeting Baby Boomers.”

Webinars
What’s working (and what’s missing the target) with Boomers and beyond – An overview of marketing to 40+ consumers in the United States. From December 2007, the inaugural webinar for the International Mature Marketing Network (IMMN).

Case Studies and More
How research helped a brand new museum

From Statistics to Sales – How research helps builders improve their chance of success

AARP’s “Best Books” list on creativity and the 50+ consumer. Theory meets practice through Central Parke’s partnership with OLLI (Osher Lifelong Learning).

Grow up! Creating Results “New Year’s Resolution” – 10 ways marketers should grow up in 2008

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