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The Eyes Have It

February 9th, 2009 Posted by Mike Stakem

raquel-welch-ageless-and-authentic-spokespersonWho’s behind those Foster Grants?

Smart marketers who seem to understand that marketing without regard to age is the best marketing. We applaud Foster Grant for their recent selection of Raquel Welch (68) for a new ad campaign.

Welch seems a great match for the brand’s message: both are sexy, authentic, and timeless.

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Posted in 40+, 50+, Advertising, Boomers, Marketing, Mature Consumers | No Comments »

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Copyright © 1999-2009  Creating Results, LLC | Mid Atlantic: 703.494.7888 | New England: 401.289.2500 | Privacy Notice