For consideration … or at least to provoke conversation … MindsetMedia recently reported that your personality affects what type of media you consume and to what levels.  One example of their findings, as reported in AdAge:

The interesting thing about the internet is it’s starting to look more like TV. That is, the internet is almost more of a mass medium than TV.

“What we’re seeing is that almost everyone is using the web in some way. So in the aggregate, it’s a bit more vanilla than it used to be, because it’s so integral to everyday life,” Mr. Durant said. “And more and more people are reducing their TV watching, so TV is actually less vanilla than it used to be.”

Top web users rank high in openness, and to a smaller degree, those who rank high in bravado are top users, too. Those highly open people who favor the web are 153% more likely to always buy organic products and 104% more likely to drive a hybrid car.

Low-level consumers of the internet tend to rank high in dogmatism, and are described as socially conservative people who tend to look to a religious or moral authority for guidance. “People who are more liberal are more likely to have the internet as the most consumed media,” Ms. Welch said.

Read AdAge’s full article, which looks at who is most likely to consume what media (internet, newspapers, magazines, TV, radio). 

Then tell us what you think!  Does a tendency towards snarkiness mean you consume more media?  (My hand’s up.)  Are these insights something that can be applied to improve the effectiveness of marketing to older consumers, or are they more applicable to younger generations?