Comments on: Social Media and Marketing to Boomers, Seniors http://knowledge.creatingresults.com/2009/09/01/social-media-and-marketing-to-boomers-seniors/ Marketing and Motivating Boomers and Beyond Fri, 03 Feb 2012 14:59:39 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: The Age of Social Networks? Mature « Mature Marketing Matters http://knowledge.creatingresults.com/2009/09/01/social-media-and-marketing-to-boomers-seniors/comment-page-1/#comment-261 The Age of Social Networks? Mature « Mature Marketing Matters Thu, 25 Mar 2010 12:24:00 +0000 http://www.creatingresults.com/knowledge/?p=316#comment-261 [...] the past, we’ve counseled those marketing to Boomers and beyond to go slowly and be choosy.  Pingdom’s studycould help marketers make some of those choices.  They found that the [...] [...] the past, we’ve counseled those marketing to Boomers and beyond to go slowly and be choosy.  Pingdom’s studycould help marketers make some of those choices.  They found that the [...]

]]> By: Social Networking Habits of Baby Boomers and Beyond « Mature Marketing Matters http://knowledge.creatingresults.com/2009/09/01/social-media-and-marketing-to-boomers-seniors/comment-page-1/#comment-203 Social Networking Habits of Baby Boomers and Beyond « Mature Marketing Matters Wed, 03 Mar 2010 11:11:21 +0000 http://www.creatingresults.com/knowledge/?p=316#comment-203 [...]  Now, 30% of all Baby Boomers is a sizable group, but the research reminds mature marketers it’s good to be choosy about how much and where to invest in social media marketing. [...] [...]  Now, 30% of all Baby Boomers is a sizable group, but the research reminds mature marketers it’s good to be choosy about how much and where to invest in social media marketing. [...]

]]> By: More Seniors Online – New Data on What They’re Doing « Mature Marketing Matters http://knowledge.creatingresults.com/2009/09/01/social-media-and-marketing-to-boomers-seniors/comment-page-1/#comment-67 More Seniors Online – New Data on What They’re Doing « Mature Marketing Matters Fri, 11 Dec 2009 15:02:06 +0000 http://www.creatingresults.com/knowledge/?p=316#comment-67 [...] we noted in September, Facebook presents many opportunities for motivating older consumers.  It’s the only social [...] [...] we noted in September, Facebook presents many opportunities for motivating older consumers.  It’s the only social [...]

]]> By: Brian Geyser http://knowledge.creatingresults.com/2009/09/01/social-media-and-marketing-to-boomers-seniors/comment-page-1/#comment-17 Brian Geyser Fri, 25 Sep 2009 21:57:30 +0000 http://www.creatingresults.com/knowledge/?p=316#comment-17 We have started a special blog series called Social Media Success, which features interviews with senior living and eldercare service providers around the country who are using social media as a business/marketing tool and who are willing to share their stories. While more and more of these organizations are beginning to discover the wonders of social media every day, it's amazing how many are still in the dark. You can follow these insightful interviews at http://carenetworks.com/blog. Thanks for the great work you do! We have started a special blog series called Social Media Success, which features interviews with senior living and eldercare service providers around the country who are using social media as a business/marketing tool and who are willing to share their stories.

While more and more of these organizations are beginning to discover the wonders of social media every day, it’s amazing how many are still in the dark. You can follow these insightful interviews at http://carenetworks.com/blog. Thanks for the great work you do!

]]> By: Can Twitter Drive Sales with Older Generations? Social Media & Marketing to Boomers, Seniors http://knowledge.creatingresults.com/2009/09/01/social-media-and-marketing-to-boomers-seniors/comment-page-1/#comment-5 Can Twitter Drive Sales with Older Generations? Social Media & Marketing to Boomers, Seniors Fri, 04 Sep 2009 17:25:45 +0000 http://www.creatingresults.com/knowledge/?p=316#comment-5 [...] Read part 1: SOCIAL NETWORKING USE BY GENERATION [...] [...] Read part 1: SOCIAL NETWORKING USE BY GENERATION [...]

]]> By: Carol Orsborn http://knowledge.creatingresults.com/2009/09/01/social-media-and-marketing-to-boomers-seniors/comment-page-1/#comment-2 Carol Orsborn Wed, 02 Sep 2009 22:49:48 +0000 http://www.creatingresults.com/knowledge/?p=316#comment-2 Of course marketers should absolutely connect the dots. We have original research that reiterates that Boomers and beyond require multiple coordinated on and off-line approaches that will influence their purchasing behavior. Please note that there are two categories of social networks (maybe more...) Facebook is primarily used to stay connected to family/friends/associates. Sites such as Grandparents.com and VibrantNation.com, peer-to-peer information-sharing for bright women 50+, are niches within the segment, focusing on individuals who are sharing life-stage experiences and may include personal friends, but really go more in the direction of trusted but anonymous conversations. There's a place for both types, but many are finding the life stage sites to be useful ways to get the ball rolling with influencers. Of course marketers should absolutely connect the dots. We have original research that reiterates that Boomers and beyond require multiple coordinated on and off-line approaches that will influence their purchasing behavior. Please note that there are two categories of social networks (maybe more…) Facebook is primarily used to stay connected to family/friends/associates. Sites such as Grandparents.com and VibrantNation.com, peer-to-peer information-sharing for bright women 50+, are niches within the segment, focusing on individuals who are sharing life-stage experiences and may include personal friends, but really go more in the direction of trusted but anonymous conversations. There’s a place for both types, but many are finding the life stage sites to be useful ways to get the ball rolling with influencers.

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