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Monthly Archives March 2010

"In social media, not only do women rule, but it seems that the middle-aged are Social Media’s largest share holders," writes Brian Solis in a new blog post.  Solis shares new data from a Pingdom study of 19 social networks which found the age groups that dominate the social Web are 35-44 (Gen X, 58%), 17 and under (21%) and…

“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared about generations and their interaction/support of charities. And he was talking about the need to…

The Chronicle of Philanthropy reported this week on new research into how different generations - from Millennials to Silents - support and interact with charities.  The survey claims that Gen X and Millennials/Gen Y now make the majority of potential donors but notes that both younger cohorts "contribute less money and support fewer charities" than Baby Boomers.  Convio estimates 79%…

Consider this scenario: A nation struggling with economic hardship and uncertainty; a president looking to connect with the public in a way that seems personal and relevant.  He turns to a brand new medium that's spreading like wildfire and sends out his message "one-to-one."  This was the scene on March 12 in 1933, when President Franklin Delano Roosevelt used radio…

Wrapping up our short takes from new Pew Research Center data, we turn to religion.  Pew’s study says that Millennials are not as religious as the four elder cohorts – Gen X, Baby Boom, and generations Silent and Greatest.

0210ImportanceReligionByGeneration.PewReschCtr

Pew points to people’s natural “tendency to place greater emphasis on religion as they age” but notes that – when you look at how the generations felt when they were of similar ages (18-29 years old), Millennials are more like Baby Boomers than Gen X.

“[Y]oung people today look very much like Baby Boomers did at a similar point in their life cycle; in a 1978 Gallup poll, 39% of Boomers said religion was very important to them.”

We are reminded that marketing to Boomers or any other generation for that matter) cannot be based on a cohort’s label alone.  It’s what what Dick Stroud once called the “the blindingly obvious – lifestyle and lifestage trumps age.”

The excellent Pew Research Center report, “Millennials: Confident. Connected. Open to Change,” contains this nugget of insight regarding military service across the generations. In 1964, when Silents were ages 19-36 yrs old, 24% had already served in military. In 1978, when Boomers were ages 14-32 yrs old, 13% were veterans. In 1995, Gen X were ages 15-30 yrs old, 6% had served.…

More insights from a new Pew Research Center study on the Millennials, which compares the attitudes and habits of 18-29 year olds with those of the Baby Boom, Silent and X generations.  Today's topic: Social networking. Despite tremendous growth in the numbers of Baby Boomers and matures actively participating in social networks, Pew Research Center found that “Only 30% of all Boomers…

Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday's post).  Today's topic: Technology.   Two years ago, Harris Interactive asked Americans what they'd re-name their generation, if they could.  A full quarter of both Millennials and Gen X chose "Generation Tech."  That finding is confirmed in Pew's new research which reported…

The Pew Research Center's latest study, "Millennials: Confident. Connected. Open to Change" provides insights for marketing to Gen X, Baby Boomers and Silent Generation as well as the nation's 18-29 year olds.  This week we'll post short takes related to social networking, economic outlooks and other topics.  We recommend reading the full study and spending some time with the terrific interactive…

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