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Monthly Archives May 2010

More often than not, parody web sites are pure entertainment.  Here's one with a twist.  AgentHarvest is a company that markets top real estate agents.  To build exposure and get their message across, they created a parody site called Really Rotten Realty, which makes fun of the typical agent.  I thought it was funny and clever and could help with word-of-mouth marketing.  The…

As advertisers fall over themselves to figure out social media marketing, one medium (television) continues to deliver large numbers of attractive consumers with money and time to spend (Baby Boomers and beyond).  TV looks like a safe bet with great reach, AdAge noted this week.  "Reaching a broad audience is still important for advertisers of a wide variety of products, including…

Sunset Daze is a new reality TV show on WEtv network. It has everything you expect in reality TV including sex, gossip, and situations set up (but not scripted) to increase the drama quotient. And it has something you wouldn’t expect – the stars are Baby Boomers and seniors living in an Arizona retirement community, ranging in age from 61…

I dig Seth Godin and always look forward to his blog, but yesterday his post made me wince.  Noting that Newsweek has put itself up for sale (!), Godin writes that "The problem is that [Time/Newsweek] are both slow and general. The world, on the other hand, is fast and specific."  Well, I think there is still plenty of room for slow…

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