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Monthly Archives December 2011

Tweets from @CreatingResults over the course of the last week that were most shared, discussed and clicked.  Happy Tweeting! By far the most shared post was Gaining Boomer and Senior Marketing Insights from Social Media. Find out what messages/strategies are hitting (or missing) the mark. Todd Harff recaps a number of resources that can be extremely helpful in determining and…

Seniors make up 13% of Americans and by 2030 will be 20% of the United States population. But our favorite senior may be dear old Santa Claus. The right jolly old elf is - at the least - just shy of 200 years old. This holiday, Creating Results celebrates timeless seniors everywhere with a brand new infographic. Statistics, insights ...…

Tweets from @CreatingResults that were most discussed, shared or clicked last week. Let's dive in! TOP TWEETS THIS WEEK 1. Holiday homecomings may last a long, long time for Baby Boomer women. Mostly driven by the recession, they're now housing their adult children and don't anticipate packing them up any time soon. http://bit.ly/u2VETl 2. Free social media tools your brand…

Using social media as part of your marketing program? Most likely you are. May 2011 research from Brian Solis revealed that two-thirds of marketers are conducting social media advertising activities. More and more retirement communities and other organizations targeting baby boomers and seniors are jumping on the social media bandwagon each day. What doesn’t seem to vary is the struggle…

Part 1 of a series on market research to better understand - and motivate - baby boomers and seniors. Today’s boomers and seniors are telling marketers what works – and what doesn’t – in motivating them to buy a product, sign up for a list, join a club or take other actions. You just have to know what to ask and how to listen. Unfortunately, many organizations working to attract or motivate older adults aren’t taking advantage of new, digital research methods. Why? I addressed three main reasons in my presentation: * Misconception: seniors and boomers are not online or expressing their opinions online * Fear: digital research requires costly, specialized tools or platforms * Cloudy vision: not seeing the gold to be found in the marketing platforms and services already in use All this week I’ll challenge the obstacles noted above. Posts will share actionable tips for following your customer’s lead. I’ll include lists and links to resources available to organizations of all sizes.

Before we explore the world of tweets from the previous week we first wanted to express our sympathy in the passing of David B. Wolfe.  As a leading expert in marketing to mature consumers, David's insights changed the way we marketers think about our approach to boomer and beyond marketing (his book Ageless Marketing is a required read at our…

Have you considered incorporating a QR (Quick Response) code within marketing pieces? The geek in me loves this as another avenue for marketing to baby boomers and seniors because of how easily we can measure responses and pull prospects further through the purchase funnel.  But reports of senior usage (or lack of) leave me with two questions: 1) is it…

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