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Tweets from @CreatingResults over the course of the last week that were most shared, discussed and clicked.  Happy Tweeting!

By far the most shared post was Gaining Boomer and Senior Marketing Insights from Social Media. Find out what messages/strategies are hitting (or missing) the mark. Todd Harff recaps a number of resources that can be extremely helpful in determining and leveraging boomer and senior social preferences and behaviors, including  LinkedIn’s which allows you to see what is generating the most interest segmented by industry or group.

Statistics on Groups in LinkedIn give insights for marketing to baby boomers, seniors

Other Top Tweets:

1. Santa’s Senior Secrets– An infographic chock full of not only holiday cheer but stats on seniors the world over.

Infographic - Statistics for Seniors Marketing - Secrets of Santa Claus

2.  Baby Boomer social media revolution: More and more boomers flock to sites such as Facebook and Twitter.  How will you reach them?

3. Seven reasons direct mail and print remain effective marketing tools.

4. Interesting article via @AllThingsAging examining the rise of Ethnogeriatrics within diverse communities.

About The Author

Beth Mickey

With more than 15 years of marketing experience, Beth serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of email and online marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.

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