Every Monday, we bring you those tweets from the past week that received the most clicks/re-tweets or generated the most discussion.
1. MOST CLICKED: Red, White and Gray – the high costs and high rewards of longer lives (The Atlantic) http://bit.ly/ymnGqu
2. MOST SHARED: Advocates say more gay-friendly senior housing is needed – many older gay, lesbian, bi-sexual and transgender adults fear discrimination and disrespect await them after a move to a senior community (CBS News) http://bit.ly/AaSNtt
3. Understanding the needs and concerns of baby boomers as they pass through five stages on the road to retirement (Albuquerque Business Journal) http://bit.ly/y08b1O
4. How choosing the right photography can make your marketing more effective with baby boomers and seniors (ICAA Journal on Active Aging) http://bit.ly/zrgdoV
And a tweet that should have received more attention – “6 Ways to Approach Branding and Social Media for Your Business in 2012.” The author of the post, Amanda Miller Littlejohn (@amandamogul), was inspired by one of our favorite books - Content Rules. She notes that too many businesses will dive into 2012 marketing without first taking time to think strategically.
“One of the things I’ve noticed when working with solopreneurs, small business clients and even non-profit organizations is the overwhelmingly ad hoc approach to creating content for the web. I get it: small business owners are short on time and short on staff. We wear so many hats that it’s easy to forget the importance of planning. But planning is the best way that you stay on message and continually reinforce your brand.”
Don’t let the discussion end! Share your thoughts on 2012 planning or any of these links in the comments below.