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A recap of the tweets from @CreatingResults that were most discussed, shared or clicked last week.

1. MOST CLICKED/MOST SHARED: What is Pinterest? A guide to this hot new social network via @cspenn. http://bit.ly/ziSQNO

And why should organizations marketing to baby boomers or seniors care about Pinterest? As Mashable’s Rob Lammle puts it “Not only has the company received $27 million in venture funds, but the site’s popularity has exploded from 1.2 million users in August to over 4 million today.” And early statistics from Hitwise appear to show that it’s popular with Southern baby boomers with a passion for Hobbies/Crafts. If that’s your niche, Pinterest might be a terrific opportunity to find your targets.

2. Demographer Neil Howe – famous for his 1991 book, Generations, co-authored with William Strauss – told the National Journal that 20-something Gen Y/Millenials will win the battle over society’s resources. http://bit.ly/Archwq

(If you’ve got an opinion on Howe’s opinions, we hope you’ll share it in our comments below.)

3. New statistics from Nielsen show 1 in 3 US households owns 4 or more TVs. Where do they put them???  http://bit.ly/wc5rln

Related post from our blog: 41.6 Percent of Americans Are On Facebook … … and 98% of Americans have at least one television set. http://bit.ly/yKB8BP

4. Recruiting baby boomers to join a senior center in Buffalo, NY is proving challenging. http://bit.ly/AzprFJ

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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