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Monthly Archives February 2012

Another Monday, another round-up of the mature marketing resources shared by Creating Results that received the most clicks, retweets or attention last week. 1. MOST CLICKED: Seth Godin's "Simple Thougths about Fair Use" struck a chord with many of our Twitter and LinkedIn followers. Godin explains the difference between copyright and Fair Use, which permits commentary and comparisons. As Godin writes,…

Happy President's Day Monday.  The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine's Day, examining fun facts about 55+ consumers from the National Health Statistics Reports.      Marriage does a heart good: Findings included that Boomers and Beyond who…

Happy Monday! Following are the links and resources that were most shared, clicked on and commented on via Twitter and LinkedIn last week. 1. MOST CLICKED: Good internal communications are critical for the success of your external marketing http://ow.ly/8RcI0 "Make sure the left hand knows what the right hand is doing," writes UK blogger Kevin Baughen. Kevin specializes (that's specialises…

The question crops up regularly on LinkedIn Groups: "What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?" Creating Results' own Beth Rand will help address that question today at the International Builders' Show, during her presentation "Marketing to the 50+ Buyer: Social Media and Much More." As experienced real estate…

That provocative headline is the topic of a panel Todd Harff will host today at the International Builders' Show in Orlando. Todd will be joined by three panelists who are nationally respected developers/marketers of a dozen communities catering to 50+ homebuyers. What the panelists have in common is persistence, creativity and success. What distinguishes them is the variety of approaches…

I live in New England so I'm feeling glum. Time to cheer up with the links that were most shared, clicked on or discussed on Twitter last week! 1. MOST CLICKED: A post on email marketing and baby boomers and a case study that reveals the attitudes towards/challenges of aging in place tied for the most clicks. To Email Boomers or…

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