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Monthly Archives March 2012

This week's top baby boomer and senior marketing links/resources include a debate on whether Baby Boomers are acting their age, an infographic on the need for speed among Internet users (and two tools to help you see how your website measures up), 5 ways to get more traffic from content marketing, and an inspiring video.

How much is too much when it comes to brand messages via Facebook and other social networks? Will Boomers move to Florida, as retirees did in the past? What will be the impact of seniors on re-setting the demand for multifamily housing? These links and more in a weekly round-up of top resources for marketing to baby boomers and beyond.

Hello, Monday! (How did you get here so fast?) Time for the baby boomer and seniors marketing links that received the most attention from friends and followers on Twitter, Google+ and other social¬†platforms last week. 1. MOST CLICKED: The most effective SEO strategy of all time - This must-read post by Barry Feldman in Social Media Today sums it up…

What the New Facebook Timeline Means for Brands (Hint, it's all good) During their first annual conference for marketers, Facebook announced the upcoming launch of the new Facebook Timeline for businesses and organizations.¬† While individual users with personal pages within this social networking giant have been growing comfortable with the new look and feel for sometime, this is a whole…

What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers differ from those of Gen X. In short, older baby boomers have the most saved but they also…

I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. "I've been charged by the big boss to start blogging as a way to connect with older buyers. But I'm not sure of where - or even if -…

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