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What held the attention of mature marketing pros on Twitter, LinkedIn and our blog this week? Read on for the top links and resources of the week that was.

1. MOST COMMENTED, DISCUSSED AND SHARED: Is 50 the new 30? That’s what thought-leader and typically thoughful writer Seth Godin stated on his blog last week. I took exception to his reckoning that Baby Boomers are acting like 30 year olds. In my opinion,

“Baby Boomers are clearly not acting like 30 year olds. They’re acting like the best 50 year olds they can be. They’re acting like a new kind of 50 year old.

You might even say they’re not acting at all – they’re just living lives with purpose and vibrancy.”

Turned out I wasn’t alone in my frustration with Seth’s take on 50+ers. Please check out our post and the lively discussion it sparked at

2. MOST CLICKED: Did you know that 1 in 4 people will abandon a web page that takes more than 4 seconds to load? This eye-opening infographic shows how patience may be a lost virtue in “Instant America”:

Jeremiah Owyang shared a New York Times article on a similar topic, how Google engineers have discovered that people will visit a web site less than a competitive site if they perceive it to be slower by miliseconds.

While the data isn’t broken out by age group, we imagine it would apply to the time-starved baby boomers and un-retired seniors out there. (Yes, even those of us who remember waiting patiently for the dial up modem now get antsy.)

Do you know how fast the pages on your web site are loading? You could try this tool from Pingdom: Google also has a site speed report built in to its Analytics:

3. Five ways to “use content to get the attention of those all-important prospects — the men and women who are in the market to buy what you have to sell.” In this post, Sonia Simone of CopyBlogger shares tips including guest posting, how-to videos, Q&A series, professional networking and finding online traffic in the off line world. But it was her caveat that convinced us to share the post with our followers: “None of this works if your content sucks.”

Read the whole post here:

And I may have gotten cranky with Seth, but I really am a softie:  

For her 100th birthday, a man gives his beloved the wedding she always wanted! Grab a tissue, watch this amazing video and you’ll start your Monday truly inspired.

Tip o’ the hat to @50Plus for bringing this lovely video to our attention.

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.