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“The learned is happy, nature to explore; The fool is happy, that he knows no more.” – Alexander Pope (born on this day, May 21, in 1688)

The Creating Results team is happy to each week explore and deliver to our friends/followers those resources which help us all learn more about our targets: mature consumers. Now, time to learn what links “clicked” last week with those who share our passion for baby boomers and beyond.

1. MOST SHARED: 5 reasons email is ideal for creating loyalty with baby boomers and seniors: http://bit.ly/KrqOQq

2. MOST CLICKED: That terrifying moment you realize: You are old. – http://bit.ly/LtWREf Insights from Dr. Carol Orsborn, writing for the new Next Avenue.

3. MOST IMPORTANT: Marketers should be aware of a new “generation gap:” Debt.

The average American carries $78,030 in debt, reports Experian. Last week they shared details on who owes what by generation. The news isn’t good for Gen X, which has the highest amount of debt and low credit scores. Baby Boomers “tend to be equal to or under the national average in nearly every category with the exception of their second mortgages, which is proportionally 23 percent higher than the national average,” the study found.

It was especially interesting to see the breakdown by age group and debt type. I was surprised to see that what Experian calls the Greatest Generation (which seems to be anyone older than a boomer, which would include the Silent Generation as well) had the highest percentage of bank card debt – 43% above the national average.

Read the whole article at: http://bit.ly/KrrEwm

Debt and aging. Which do you think your 50+ prospective customers fear most? Does your marketing reference these fears or challenges in any way? Please share your thoughts using the comments tool below.

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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