While this blog might be about marketing to baby boomers and seniors, we love to highlight advice, best practices and inspiration for marketing that is “ageless.” It’s smart and human.
Think about Apple’s advertising. They tell the stories of people. Not baby boomers or Gen X or Millennials. People. And so we smile or cry or do both, as happens to me every time I see the following iPhone commercial:
In that vein, I really appreciated the advice shared by Frank Eliason (formerly Mr. @ComcastCares) on Brian Solis’ blog. Eliason writes:
“I have had the privilege to see the impact social media can have on big businesses and I look forward to watching this come to reality. A few key observations I have had are:
- It all starts with trust
- Stories are the most powerful way to create & reinforce change
- Human connections are against the grain for many businesses, but imperative for social media success
- Many people are trying to make money off business leaders who do not understand social media (and they are being successful at it)
- We are so stuck on measurements, yet we are measuring the wrong things”
This excellent advice about social media marketing is not limited to any age or even any platform.
We’d love to know: Do you see any organizations out there, marketing to baby boomers and beyond on social media, which are successfully telling stories? What brands targeting 50+ers are making those human connections? Share your thoughts on hits (or misses) below.
