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Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers – or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa …

We skipped last week’s round-up of the top mature marketing resources as judged by the number of shares, re-tweets, comments and likes on various social platforms. (Sorry, client needs come first!) So this week we’ll look back over two weeks of engagement.

1. MOST SHARED: Creating Results’ infographic detailing the online activities of Gen X, Baby Boomers, Silent Generation and beyond. Chart - percent of user base by age - Facebook, Twitter, LinkedIn, Google Plus, Pinterest

Curious about which social platform is most used by Social, Silver Surfers? Wondering whether to put your marketing time and budget towards email or Facebook? You’ll find useful charts with actionable data.

Download the infographic: http://bit.ly/50Web

 

2. MOST CLICKED: The Aging In Place, Universal Design, Age-Friendly Revolution, by our friend Chuck Nyren.

“Not quite as ubiquitous as The Blob (but friendlier), the UD revolution is oozing into public places, private places.

50+ Homeowners, urban and suburban architects and planners, product designers industrial and tech – all are finally paying attention to what many have been furthering for years.”

Read the post, a collection of pieces by Chuck dating back to 2005:  http://ow.ly/ba1tY

Read a related post on UD by our own Kathy East, examining what home buyers want that builders don’t offer and vice versa: http://bit.ly/L8zLD6

 

3. Seth Godin details the “7 Marketing Sins” – is your organization / brand guilty of any of these? We especially like Seth’s insight that

“Of course, they’re not marketing sins, they’re human failings. Humility, empathy, generosity, patience and kindness, combined with the arrogance of the brilliant inventor, are a potent alternative.”

Read the post: http://bit.ly/KWVhEJ

 

4. Here’s one that should have gotten more clicks: there are gender differences when it comes to supporting adult children.

If you want a loan for a car or help paying insurance, better to visit the Bank of Dad, reports the Washington Post. Mom will want to talk about the issue and is less likely to sacrifice her retirement savings for your credit card debt.

Read the article: http://wapo.st/PaWfS5

5. MOST WONDERFUL: This viral (yes, VIRAL!) video speaks for itself.

Tip o’ the hat to Ragan’s PR Daily for first sharing this incredible video with us.

What’s going on in the garden of your mind this week? Please share using the comments below.

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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