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“When I was young, my ambition was to be one of the people who made a difference in this world. My hope is to leave the world a little better for having been there.” Jim Henson, born on this day in 1936.

For more inspiration from Jim Henson, please scroll to the end. In the meantime, here are the resources/links that made the biggest impact on 50+ marketing friends/followers last week.

1. MOST CLICKED: Boomers, it’s not the tech, it’s your attitude that counts. A new post from AARP’s new Work Reimagined project with ideas for bridging the technology gap so you can make a difference on the job. (Includes insights from Creating Results.)

An aside: I really like the way Work Reimagined is focused on and integrated with LinkedIn. LinkedIn is the right fit for a community focused on careers and mature professionals. AARP isn’t spreading their message too thin, as some organizations do when they try to be all things to all people on all platforms.

Read the post:

2. MOST SHARED: Much of social media marketing is focused on public platforms — LinkedIn, Twitter, Facebook. We guide our clients to these networks because they can extend their brand reach, build “social authority” in Google’s eyes which helps with with search engine optimization, and so on. The very savvy Christopher S. Penn believes “that in the future, there would be more and more social networking occurring in private venues, unavailable to the general public.” Penn’s tips for gaining entrance and influence in these non-public, online social communities caught the attention of many of our followers last week.

Read the post:

3. NOTABLE: Mature women give more of their income to charity than do men of the same ages, finds a new study.

“According to the Women Give 2012 report from the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University, Baby Boomer and older women give 89 percent more of their total income to charity than their male counterparts when all other factors such as education and income, are equal. Women with more financial resources are even more generous than men with similar resources, the study found.”

This despite the fact that – in general – women make less money, save less money in retirement and live longer than men. If you’re a non-profit seeking donations of time or treasure from older adults, this study likely confirms what you already knew. It also should make a difference in your marketing photography and design choices.

Read the article:


Which brings us back to Jim Henson. At Creating Results, we count ourselves the lucky ones, working with the older adults who have never stopped trying to make a difference in this world.

This line from the finale of The Muppet Movie seems to reflect the attitudes of not only our targets – baby boomers and seniors – but our clients providing products and services to them: “Life’s like a movie, write your own ending, keep believing, keep pretending.” Here’s to another week of believing.

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.