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I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday!

1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors. http://bit.ly/14nGboA

This is actually a link to a post on this blog from some time ago. We shared it because there has been some new data regarding where the various age group spend their time, and what influences them the most.

First, baby boomers have increased the time spent online each week to 27; seniors are holding steady at 25 hours/week. Both groups have decreased the time spent on social media, as this chart from WSL/Strategic Retail illustrates.

CHART: baby boomers now spend 27 hours a week online, seniors 25 hours

Second, the same survey shows that family and friends, not magazines or MySpace, are still the most influential in shopping decisions. Social media ranked last in terms of influence, in fact, behind manufacturer websites, retailer websites, traditional media (TV, magazines), sales associates and email marketing. WSL/Strategic Retail does note that Millennials are most likely to turn to social media for product information.

CHART: influence on consumers of social media marketing vs. traditional marketing

What does this mean for marketers targeting older consumers? Get your websites in order, be strategic and consistent with your email marketing, and don’t overlook traditional mediums. They work.

2. MOST CLICKED: Restaurants are increasingly focusing their marketing on Millennials. However, NPD Group finds that baby boomers are the ones dining out more and  GenY less. http://bit.ly/14nJmfW

3. Quirky + hipster = retirement community? Senior Housing News reports on specialized 50+ housing http://bit.ly/SZGRwH

 

KUDOS!

Creating Results clients recognized for excellence at the Best of 50+ Housing Awards! Congratulations to Traditions of America, developer of 55+ lifestyle communities and now the recipients of three Silver Awards. And congratulations to North Hill, a CCRC in Needham, Mass. setting out to transform senior living. They picked up six awards – 3 Gold, 2 Silver and 1 special Innovation Award.

Our team is so proud to have the opportunity to partner with these innovative organizations. These awards are a well-deserved reflection of commitment and creativity.

Wondering if your marketing efforts could be receiving more awards … and more importantly, achieving better results? Call our offices at 888-205-8899 and choose ext 7013 to talk with Todd Harff.

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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