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Happy Monday!  Hard to believe that the month is already half over.  Thankfully, we’ve got another round-up of the top mature marketing articles and insights that had people talking this past week.  Have something to add?  We’d love to see your comments in the section below.

Mobile Apps MOST SHARED: There’s an app for that!

Seems like this is a phrase uttered repeatedly as more and more adapt to smart phones.  An article by Kerry Gorgone introduced 7 must-have phone apps for mature marketers.  Some of the “essential apps” according to the author:

*Evernote Hello: provides full social media profile when an email address is entered.

*Userium: creates a website usability checklist to ensure your site is optimized.

*Moat: suite of online banner ads and design inspiration.

Learn about other apps and read the full article here: http://bit.ly/1kRdhIg

MOST CLICKED: A Forbes article entitled A Guide to the New Retirement Communities drove several clicks this past week.  Beth Baker, author of the book With a Little Help from Our Friends: Creating Community As We Grow Older traveled the country exploring retirement communities. Interviewed by Forbes, Baker shared some of her top insights from her travels, including her surprise at the number of non-traditional communities people have flocked to.

In the past, with traditional retirement communities, people were dependent on a company or nonprofit to create them. That traditional model was much more top-down. I don’t want to come across as bashing those communities, because I know people who have moved there and are happy. But I think many people don’t like the feeling of being isolated from the broader community. They don’t like the idea of being around only older people.

For mature marketing experts, understanding that a community is more than just the four-walls will help you more effectively stand out from competitors and welcome more residents.

WORTH REPEATING: Will the new Facebook Paper format appeal to boomers and seniors?  Read the article by Creating Results’ Jessica Ruhle to learn how to best leverage social media to reach your mature target market.

About The Author

Beth Mickey

With more than 15 years of marketing experience, Beth serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of email and online marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.

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