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TabletsforResponsiveDesign

Three bears, two speakers, and one exciting milestone. Let the round-up of top mature marketing links begin!

Older woman at North Hill senior living using iPad.
iPads in use at North Hill senior living.

1. MOST SHARED: Goldilocks and websites: Why designers should see tablets as “just right.”  http://bit.ly/T0Q8GQ In this post by Monetate, Nathan Richter suggests that tablets are the perfect device for designers to focus on when trying to improve user experience.

“Tablets, which continue to eat up market share, are not just ‘middle of the road’ options when it comes to design. They offer a ‘medium-sized’ view that might be ‘just right’ for all your digital touch points.”

Tablets are especially popular with baby boomers, which might explain why this tweet got so much attention last week. 38% of younger Boomers (ages 45-54) own one, along with 28% of older Boomers (ages 55-64) and 18% of 65+ seniors. As we wrote in April,

“Start thinking about, testing and perhaps re-designing your emails and website for better mobile experience. Because whether older people are using desktops, smartphones or tablets, they’re more connected than ever and their expectations are rising.”

RELATED:  Smartphone, Tablet Use by Age and Gender, and  Baby Boomers: Past, Present, Powerful (Future of Media)

2. MOST CLICKED: Look who’s speaking at the International Conference on Active Aging conference in Orlando! http://bit.ly/1p9bnR5 Todd Harff and I are thrilled to be part of an exciting new addition to what is always an exceptional conference — a Marketing Symposium on November 12. Boomer expert Dr. Alexis Abramson and RLTV’s Elliot Jacobson are the other speakers for the day.

3. Also of note

Fairing Way 55+ community groundbreaking

* Congratulations to client Fairing Way for breaking ground on their new 55+ community! Creating Results has have been privileged to hel

RELATED: Case study – direct marketing newsletterp Fairing Way drive leads, capture deposits and make their way towards this milestone.

* Ina Jaffe of NPR reports on a new study that finds nearly half of people surveyed who say they’re retired are working or have worked in the recent past. And nearly three quarters of baby boomers say they plan to stay on the job past retirement age.  Listen to the story: http://n.pr/1kShT0b

RELATED: Re-thinking Retirement – 6 Lessons for Marketers, and Working for a Life (Not A Living): How people who refuse to retire are changing 55+ communities

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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