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MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in front of the boob tube.

The up & right-ward slope of the maroon and gray lines in this chart show a gradual increase in traditional TV viewing by older adults:

Chart - Traditional TV Viewing By Age - MarketingCharts.com
Source: MarketingCharts.com

Click here to see an interactive version of this chart.

MarketingCharts notes that, contrary to every other age group, 65+ seniors increased their TV time. And while 50-64 year olds decreased traditional TV hours for the first time since the third quarter of 2013, the losses in TV consumption by baby boomers and GenXers are smaller than the losses within the Millennial cohort.

Bruce Springsteen sang “57 Channels (And Nothin’ On).” Today’s marketers are choosing not just between 57+++ TV channels but between traditional broadcast and newer channels such as social and Internet.  Data from sources such as MarketingCharts and Nielsen can help those marketing to baby boomers and seniors make better choices.

 

READ the article: http://bit.ly/YGPW2b

RELATED:

* Boomers are more influenced by advertising than their Gen Y children http://bit.ly/1wUeTmL

* Use of buzzed-about Instagram and Snapchat vs. TV News, by age http://bit.ly/1mLbypj

* TV and newspapers trump social networks for influence on seniors http://bit.ly/14nGboA

 

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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