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Happy Monday!  Let’s get right into the mature marketing stories that had people clicking and sharing this past week.  Our focus- a road trip for the books and SEO tips.  Have something to share?  We’d love to hear from you so be sure to add it to our comment section.

Road TripMOST SHARED: For 26 years Gunther Holtorf traveled the world- exploring Brazil, Australia, Paris and even Hollywood…all from his car.  A recent article highlighted snippets of his travels to many breathtaking (and sometimes dangerous) destinations.  In total, he visited more than 170 countries, drove 549,000 miles and even interacted with baboons.

Click here to discover more about Gunther’s travels.

 

MOST CLICKED: The quality of  content is the most important element for SEO rankings.  This is just one insight from a MarketingCharts article for how to effectively improve your search engine optimization.

The article referenced research from Ascend2 and SearchMetrics that examined several ranking factors of search engine optimization.

The importance of keywords in the URL and domain name has disappeared over the past couple of years, to the extent that this “no longer exists as a ranking factor.” However, there are some onpage keyword factors that have a positive correlation with rankings; namely, keywords in description, the title and the H1 heading, with the latter two increasing in importance from last year.

Other results of note:

*The highest ranking content typically has a higher word count.

*Even though its importance has decreased slightly from previous years, backlinks remain incredibly important.

*Look at your webstats, as longer time on site and lower bounce rates matter.

While the importance of some individual factors may shift over time, one thing remains—a properly optimized website is critical to ensure your prospects can find you, and is not a one-time set it and forget it.  It takes care and ongoing review and adjustments.

Read more of the findings here.

About The Author

Beth Mickey

With more than 15 years of marketing experience, Beth serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of email and online marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.

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