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Happy New Year! And thank you for making this blog part of your 2015 efforts to successfully market to mature consumers.

We’re starting this first week of the new year the way we start each week, with a quick round-up of the content that garnered the most attention in the past week. What got mature marketing pros clicking, tweeting and sharing? Read on.

1. MOST CLICKED:  Creating Results tweeted that we were reading eMarketer’s “2015 snapshot” of US Digital Media Usage, and soon you were too. It includes stats on mobile use (and how many of those mobile phone owners are using social networks or digital video on the go), tablets, and more. This chart caught our eye, showing that of the 179.7M social networkers of all ages there are 156.5M Facebook users:

eMarketer Digital Media Usage
Source: eMarketer

Why did I find Facebook’s dominance so interesting? Because our Social, Silver Surfers survey confirms that Facebook dominates for older adults, too:

Chart - social networking platforms used by online adults over 40

Download eMarketer’s report:

2. MOST SHARED: “Dear Facebook,” begins this terrific post by Tamara Dull.

“Last week, we reached our 7-year anniversary mark … I’m sorry we didn’t celebrate, but I really didn’t feel like it. Ever since you asked me for my home address a few months ago, my feelings have begun to change. You crossed a line, dude.”

Find out why Tamara is unhappy in her relationship with that most-dominant of social networks, and what she’s hoping to change in the next year:

3. Also of note: Aging America: The U.S. Cities Going Gray The Fastest — critical info for those marketing to mature consumers:


About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.