Mature Marketing Links of the Week – Digital Media, especially Facebook
Happy New Year! And thank you for making this blog part of your 2015 efforts to successfully market to mature consumers.
We’re starting this first week of the new year the way we start each week, with a quick round-up of the content that garnered the most attention in the past week. What got mature marketing pros clicking, tweeting and sharing? Read on.
1. MOST CLICKED: Creating Results tweeted that we were reading eMarketer’s “2015 snapshot” of US Digital Media Usage, and soon you were too. It includes stats on mobile use (and how many of those mobile phone owners are using social networks or digital video on the go), tablets, and more. This chart caught our eye, showing that of the 179.7M social networkers of all ages there are 156.5M Facebook users:
Why did I find Facebook’s dominance so interesting? Because our Social, Silver Surfers survey confirms that Facebook dominates for older adults, too:
Download eMarketer’s report: http://bit.ly/1Aw9gin
2. MOST SHARED: “Dear Facebook,” begins this terrific post by Tamara Dull.
“Last week, we reached our 7-year anniversary mark … I’m sorry we didn’t celebrate, but I really didn’t feel like it. Ever since you asked me for my home address a few months ago, my feelings have begun to change. You crossed a line, dude.”
Find out why Tamara is unhappy in her relationship with that most-dominant of social networks, and what she’s hoping to change in the next year: http://bit.ly/1KevjON
3. Also of note: Aging America: The U.S. Cities Going Gray The Fastest — critical info for those marketing to mature consumers: http://onforb.es/1KewkGr