Mature Marketing Links of the Week: Dancing Grannies & Email Preferences
Happy Monday! Let’s jump right into the mature marketing stories of the past week that had people clicking and sharing. Have something to share? We’d love to hear from you, just leave a note in our comment section.
By far the most clicked story of the past week was a Mashable article that shared a video of a remake of “Uptown Funk”. This fun video featured seniors age 65-92 remaking the catchy song their way. You can’t help but dance and tap your toes when you check out this fun remake.
At Creating Results we’ve long shared that email is a top avenue for engaging mature consumers. A recent MarketingSherpa survey reinforced this through findings from a recent study which noted that more than 70% of adults rank email as the #1 communication method with brands. During a survey individuals were asked to identify their preferred avenues for engaging with brands, with email blowing the others away.
* Email was tops for females 65+ with 64% preferring this channel.
* 64% of those 55 and better selected postal mail.
* 34% of all respondents identified print media as a primary channel.
The take away? For marketers it is important to utilize an integrated marketing approach. This will effectively ensure you reach your target market where they are most comfortable engaging with you.
RELATED: Creating Results uncovered similar preferences within our Social, Silver Surfers research about email, as well as other digital portals including websites. Click here to learn more and download our eBook