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Happy Monday!  Let’s jump right into the mature marketing stories of the past week that had people clicking and sharing.  Have something to share?  We’d love to hear from you, just leave a note in our comment section.

 

MOST CLICKED

Cover songBy far the most clicked story of the past week was a Mashable article that shared a video of a remake of “Uptown Funk”.  This fun video featured seniors age 65-92 remaking the catchy song their way.  You can’t help but dance and tap your toes when you check out this fun remake.

Watch the video here.

 

MOST SHARED

At Creating Results we’ve long shared that email is a top avenue for engaging mature consumers. A recent MarketingSherpa survey reinforced this through findings from a recent study which noted that more than 70% of adults rank email as the #1 communication method with brands. During a survey individuals were asked to identify their preferred avenues for engaging with brands, with email blowing the others away.

sherpa emailInsights from the survey included:

*  Email was tops for females 65+ with 64% preferring this channel.

*  64% of those 55 and better selected postal mail.

*  34% of all respondents identified print media as a primary channel.

Read the full survey here.

The take away? For marketers it is important to utilize an integrated marketing approach.  This will effectively ensure you reach your target market where they are most comfortable engaging with you.

RELATED: Creating Results uncovered similar preferences within our Social, Silver Surfers research about email, as well as other digital portals including websites.  Click here to learn more and download our eBook

 

About The Author

Beth Mickey

With more than 15 years of marketing experience, Beth serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of email and online marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.

  • http://www.creatingresults.com Todd Harff

    Email marketing is one of the best marketing tools and the one most poorly understood or used. Properly implemented. email is far more than just a cheap way to touch lots of people. You can build relationships, gain insights. enhance your brand image, expand its reach and improve the effectiveness of your marketing efforts. Keep your email marketing SIMPLE: Segmented, Interactive, Measured, Personal, Legal, Engaging.

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