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Happy Monday! Let’s get right to the top links of the week.

(Though newer subscribers may wonder … What makes a top link? It’s the amount of attention that post got from followers, fans & friends on Creating Results’ various social channels.)

1. MOST CLICKED: Take a pair of soon-to-be-newlyweds in their 20s. Have professional make-up artists age them to appear as they might in their 50s, 70s … right through to their 90s. The result is a surprisingly touching video.

 

(Can’t play the above? Click here: http://bit.ly/1FjGtyJ.)

2. MOST COMMENTED: Road Scholar (aka Elderhostel) continues to attract senior travelers, as the Sacramento Bee recently reported —  http://bit.ly/1Ldwjlx.

“For its first 35 years, the nonprofit was known by the name Elderhostel, modeled on Scandinavian folk schools by two American academics. But in 2010, the organization underwent the marketing equivalent of an aging diva getting plastic surgery – a total branding makeover. Its name was changed to Road Scholar, which certainly seemed to better reflect the true nature of the program’s evolution, giving it an almost Kerouacian romantic sheen, coupled with high intellectual purpose.”

And, while Creating Results has been familiar with and a fan of this program for years, it seems our tweet is leading quite a number of folks to check it out for the first time!

tweets-re-elderhostel-road-scholar

3. Also of note:

* Consumers aren’t behaving “as they should.” Is it time to market to the post-demographic traveler? http://bit.ly/1Hngjfn

* Generational Warfare Is a Media Myth: Seniors and Kids Need Each Other http://huff.to/1B7iAXm

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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