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Happy short work week…I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you’ll share (and comment) too.  Have a great week.

MOST CLICKED:  Bob Garfield’s reflections on turning 60 had many people clicking this past week.  In his June blog post Garfield reflected on the early passing of his father and penned a post to share all of the missed milestones, trials and triumphs with his dad.

Living is hard. Living is gorgeous.

This was how Garfield summed it up in his “update” to his dad – focusing mainly on the gorgeous parts of life.  From stories of time spent with grown daughters living hundreds of miles away and the teenage angst of his youngest, to world happenings including great TV shows and the fall of the Berlin Wall, the author’s piece perfectly captured a life lived to the fullest and the sadness of not being able to share it with his father.

Read the full post here.

MOST SHARED:  We work with many of our clients to effectively engage boomers and seniors through social media.  Recently we shared an article outlining tips for how to use social media to promote your organization and yourself.

Here are just a few of the tips within the article:

*  When using Twitter to engage with a person or group, create an initial interaction (comment on one of their tweets or retweet something they shared) and then follow them.

*  LinkedIn is a great way to network with industry professionals.  Through LinkedIn groups you can engage in conversation and network with a number of individuals at once.

*  Facebook groups function a lot like LinkedIn groups.  The platform will then suggest related groups that you can join to expand your reach even further.

While these are tips mainly focused on how to expand your personal network, many of the points hold true when promoting your organization and engaging senior prospects through social media.  Visit our website to discover how you can expand your social reach when you read a case study detailing how we worked with one developer of 55+ communities to reach their active adult prospects through social media.

 And be sure to check out more tips within the full article here.

WORTH REPEATING: Read the first in our new blog series of Marketing Engagement Stories, penned by our very own Beth Spohn.  The post includes insights from Larry Guengerich of Landis Communities on creative marketing engagement opportunities and take aways for senior living.  Read the full post here.

About The Author

Erin Read

Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers. She writes, researches and speaks about marketing to baby boomers and seniors. Erin has addressed local, regional, international conferences on generational marketing. She is the co-author of three national studies/eBooks (Photo Finish; Social, Silver Surfers 2010 & 2013) and the principal blogger for Mature Marketing Matters.

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