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“A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.”  -Tenneva Jordan

Creating Results would like to wish a belated Happy Mother’s Day to all the mothers out there. You deserve the entire pie.

Each Monday we share the most engaging and insightful content from the previous week. First up, the U.S. Census Bureau has found that the total number of Millennials in the U.S. has eclipsed total Baby Boomers.

Then, gfk.com reports that over half of adults  in the U.S. live in “cellphone-only” households, with 40% of those households belonging to seniors.

Most Shared: Millennials Outgrowing Baby Boomers

Last year, the U.S. Census Bureau reported that the estimated number of Baby Boomers has dropped to approximately 74 million; On the other hand, the estimated number of Millennials has grown to a whopping 84 million.

The graph depicts the total U.S. population by age.

Photo Credit: Rich Exner, cleveland.com
Source: Rich Exner, cleveland.com

According to the graph, Baby Boomers make up about 23% of the U.S. population, whereas Millennials are estimated to make up about 26% of the U.S. population.

In fact, in 2010 Baby Boomers accounted for about 25% of the U.S. population (a decrease of 3 million people).

The Census Bureau reports that 25 was the most common age in the United States in 2016. In 2010 however, the most common age was 50.

As marketers, we must be sensitive to what these population shifts mean to our target market. Should we be switching our marketing efforts to adult children or even Millennials? The only thing we know for sure is young people are taking over!

To read the full article click here.

Most Clicked: Cell Phones Are Everything… Even to Seniors

According to a recent GfK MRI Survey of the America Consumer®, more than 52% of adults in the U.S. live in cellphone-only households. That percentage has nearly doubled since 2010 when it was just 26%.

In total, an estimated 24,000 U.S. adults participated in the survey. The study found that Millennials and Generation X are the most likely to live in cellphone-only households (shocker!), with 55% of these two generations living as such. Only 40% of Baby Boomers live in cellphone-only households.

Interestingly enough, the number of seniors (defined as ages 65 and above) living in cellphone-only households, has quadrupled since 2010.

The fact that Seniors are ditching their landlines makes sense when we look at everything they are using their cellphones for. When Creating Results conducted our Social, Silver Surfers national research, we discovered that more than half of those who were surveyed are in fact using mobile devices to access the internet some or all of the time. (All survey respondents were over the age of 40.) Why have a landline when seniors are using their mobile phones so heavily anyway?

Source: Creating Results, Social Silver Surfers 2016
Source: Creating Results, Social Silver Surfers 2016

To read full article, click here.

About The Author

Allison Lloyd Dongoski

As Marketing Coordinator, Allison implements integrated marketing campaigns and advertising strategies. She efficiently coordinates and tracks media placements to help clients achieve their goals. Allison draws on an extensive educational background, which includes an MBA in marketing from American Public University, as well as 10 years of experience in customer service and sales. Allison applies her research and analytical skills in collecting, analyzing and summarizing data for client and competitive reports.

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