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Posts By Beth Mickey

In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.

Today we'll focus on direct mail.

Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual meeting with my colleague Erin Read. The entire presentation explored how the direct mail "dinosaur" still can be incredibly effective with a senior target market.

Why would I recommend direct mail as a part of this integrated strategy?

Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.

MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what would become my passion and profession (and something I share with clients even today when discussing how best to position their communities and offerings).

A recent article served as a great reminder that while marketers must work harder to keep up with the ever changing times, that the overall psychology of marketing hasn't changed at all ...

My Creating Results colleagues call me the “Email Queen.” While I relish the idea of wearing a tiara, the main reason I have been dubbed as such is that I LOVE email. And more importantly, I’ve seen how powerful email marketing can be in driving new leads to action.

In this blog post we will explore how your organization can leverage email to not only reach your mature consumers, but move them through the purchase funnel to action.

But first, the answer to the question I know is on the top of everyone’s mind: “Beth, if we are selling to boomers and seniors, should we even use email marketing?”

It's hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you'll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We'd love your comments.

MOST SHARED: Women rule...according to a recent MediaPost article. The piece highlighted insights from a Fona International report that explored the impact and influence of women in spending. Per the author, women control $20 trillion (yes, trillion) in spending annually — a total that is expected to rise to $30 trillion over the next 5 years.

According to the report ...

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