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Posts By Beth Mickey

Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We'd love to hear your thoughts on this as well as other mature marketing stories so don't be shy, that's what our comment section is for. MOST CLICKED: "What…

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children.

MOST CLICKED: At Creating Results, we share the importance of knowing your target market with our clients when it comes to ensuring your success. Over the next 10 years women will control 85% of consumer wealth.

Happy Monday!  Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers.  We look forward to hearing your thoughts on this and other key topics of interest among boomers and seniors in our comment section.  Have a great week. MOST SHARED:…

Happy Monday. There is a lot of ground to cover, so let's jump right into the mature marketing stories of the past week that had people talking. Have something to share? We'd love to hear from you.

MOST SHARED: We had a tie this past week of the most popular and most shared stories:

#1: You plan ahead -- thinking you'll be prepared if/when the day comes that you or a loved one needs support or care to live well. But what happens when all the preparedness doesn't pay off?

The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools.  Have something to share?  We'd love to hear from you. MOST CLICKED: LeadingAge, an association of not-for-profit organizations dedicated to helping seniors, recently shared insights regarding…

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