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Posts By Beth Mickey

Pinterest. At this point, most marketing professionals have heard of this growing social media platform. They may not, however, really understand what Pinterest is. And based on the calls we’ve been fielding from clients and prospects, organizations targeting 50 plus consumers are definitely not sure if Pinterest is right for them. This week on Mature Marketing Matters, we’ll tell you…

Happy Monday!  Last week was a hotbed of social activity---here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors.  Enjoy! MOST CLICKED:  Top Five Regrets of Dying What would your greatest do-oever be as you faced your last day of life?  This touching article from the guardian included insights…

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because we've done extensive research on the topic and see great…

What the New Facebook Timeline Means for Brands (Hint, it's all good) During their first annual conference for marketers, Facebook announced the upcoming launch of the new Facebook Timeline for businesses and organizations.  While individual users with personal pages within this social networking giant have been growing comfortable with the new look and feel for sometime, this is a whole…

Happy President's Day Monday.  The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine's Day, examining fun facts about 55+ consumers from the National Health Statistics Reports.      Marriage does a heart good: Findings included that Boomers and Beyond who…

It's a new week and once again time to explore Creating Results' top Tweets of the Week. Enjoy! MOST CLICKED: 1. Does Google accurately guess age and gender:  Fun article that explores Google's privacy announcements by testing if this internet search giant can accurately guess your age.  An informal survey within the article of the author's colleagues found some interesting…

Tweets from @CreatingResults over the course of the last week that were most shared, discussed and clicked.  Happy Tweeting! By far the most shared post was Gaining Boomer and Senior Marketing Insights from Social Media. Find out what messages/strategies are hitting (or missing) the mark. Todd Harff recaps a number of resources that can be extremely helpful in determining and…

Before we explore the world of tweets from the previous week we first wanted to express our sympathy in the passing of David B. Wolfe.  As a leading expert in marketing to mature consumers, David's insights changed the way we marketers think about our approach to boomer and beyond marketing (his book Ageless Marketing is a required read at our…

Have you considered incorporating a QR (Quick Response) code within marketing pieces? The geek in me loves this as another avenue for marketing to baby boomers and seniors because of how easily we can measure responses and pull prospects further through the purchase funnel.  But reports of senior usage (or lack of) leave me with two questions: 1) is it…

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