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Posts By Beth Mickey

... Or, Why Trust Is Critical When Emailing Seniors As an email marketer I work with our clients on how to build and nurture trust among their Boomer and Senior email subscribers.  This is an integral part of developing a relationship that results in engagement and action (and an important step before you attempt to ask for the world from…

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how to effectively use each avenue to reach mature consumers, others…

Happy Monday!  Erin is on vacation this week so it is my pleasure to bring to you the top 50+marketing links of the week.  Be sure to share your thoughts in our comment section. MOST SHARED: It's good to be king...our  infographic showcasing what baby boomers and seniors do online received a number of shares last week.  Email remains the…

It was a somewhat short week last week as we  celebrated the 4th of July and many extended the holiday into the balance of the week. Below is our weekly recap of top resources and references for marketing to the mature consumer that received the most attention last week.  Would love your thoughts and "must-reads" in the comment section.  Have…

Pinterest. At this point, most marketing professionals have heard of this growing social media platform. They may not, however, really understand what Pinterest is. And based on the calls we’ve been fielding from clients and prospects, organizations targeting 50 plus consumers are definitely not sure if Pinterest is right for them. This week on Mature Marketing Matters, we’ll tell you…

Happy Monday!  Last week was a hotbed of social activity---here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors.  Enjoy! MOST CLICKED:  Top Five Regrets of Dying What would your greatest do-oever be as you faced your last day of life?  This touching article from the guardian included insights…

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because we've done extensive research on the topic and see great…

What the New Facebook Timeline Means for Brands (Hint, it's all good) During their first annual conference for marketers, Facebook announced the upcoming launch of the new Facebook Timeline for businesses and organizations.  While individual users with personal pages within this social networking giant have been growing comfortable with the new look and feel for sometime, this is a whole…

Happy President's Day Monday.  The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine's Day, examining fun facts about 55+ consumers from the National Health Statistics Reports.      Marriage does a heart good: Findings included that Boomers and Beyond who…

It's a new week and once again time to explore Creating Results' top Tweets of the Week. Enjoy! MOST CLICKED: 1. Does Google accurately guess age and gender:  Fun article that explores Google's privacy announcements by testing if this internet search giant can accurately guess your age.  An informal survey within the article of the author's colleagues found some interesting…

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