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Posts By Erin Read

3-13-17_Senior-Staffing

With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.

MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic

Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.

For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.

2_16_17

I often think of Johnny Carson's old Carnac sketch whenever experts line up and make their predictions for the coming year -- whether they be experts in marketing, policy, health, business ...

Like my New Year's resolutions, the predictions are often founded on hopes and dreams and we can watch the year zing by without seeing the change realized.

I commend OurParents writer Robyn Tellefsen for trying to predict what would come next in the topsy turvy world of senior living. She reached out to a wide variety of people who work within the industry for an article published February 6, 2017, "What's Ahead for Senior Care."

Among those tapped for their insight was Creating Results' own Kimberly Hulett, who said ...

2_6_17

Mondays are the days that we round-up the top 50+ marketing tweets/posts/links of the previous week.

It's fun trying to connect the dots between engaging content and action items our readers could take! Or, at the very least, it makes Mondays a little more bearable.

MOST CLICKED (and a must-read): Leaders in Aging Send a Message to the President

The winter edition of Generations, the Journal of the American Society on Aging, features the public policy recommendations of more than 20 leaders of organizations dedicated to advancing and protecting America's older adults. In it you'll find sections penned by representatives of the Bipartisan Policy Center, AARP, LeadingAge, Encore, Long Term Care Partners and the National Center on Elder Abuse, among others.

Together, these articles put forth a positive vision for aging in America -- if the new administration takes an active, proactive role.

1_23_17a

"Little Things Can Mean A Lot."

Each Monday our team recaps a few of the "little things" that meant a lot to our subscribers and followers over the past week. Articles that inspired, stats that answered a burning question, and more.

Taken together week-after-week, these LITTLE things can have a BIG impact on integrated marketing programs aimed at baby boomers and seniors.

MOST CLICKED: A tie!

Lois Bowers discovers in senior living marketing, little (positive) things mean a lot. http://bit.ly/2k9RHRG

Lois is senior editor at McKnight's Senior Living, and she recently spent a few days at a senior community, trying to view it as a future resident might.

12_5_16

Happy Monday!

It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.

Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active, independent lives as we age.

MOST SHARED: There's no age-based 'shelf life' on senior's ability to live independently

Carol Bradley Bursack has a website dedicated to caregiving, and she answers caregiving related questions in a column for North Dakota's Inforum.

Just before Thanksgiving, Bursack answered a question from an adult child who was receiving pressure to move his very independent 73-year-old father out of his own house, to begin to take over managing the father's life.

11_9_16_truegrit

Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.

This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.

In addition to inspiring keynote speakers there were hundreds of education sessions. (Our team was privileged to be among the featured experts, presenting data and insights from Social, Silver Surfers 2016 research.) Over the next few weeks, we’ll share highlights from selected sessions on this blog.

The series starts today with take-aways from a lively program that got people tweeting and thinking.

How can a "Gritty Mindset" help those who serve older adults at senior living communities, help those who market to them -- and even the older adults themselves?

11_7_16

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across social platforms. This week, for fun, let's abandon our "most clicked"/"most shared" structure and break down activity by network.

TWITTER - #LeadingAge16 Inspiration

"Make me feel special."

That's how Gregg Scott of RLPS Architects advised attendees of the 2016 LeadingAge Annual Meeting to attract baby boomers to their communities. Create an experience through innovative amenities (on-campus auto care!), doormen / concierges and flexible, inspired dining.

9_26_16

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.

9_12_16

Labor Day meant a short workweek in the United States.

Most Americans spent Monday celebrating with family and friends, Tuesday moaning about the loss of summer and then attempted to remember all of their responsibilities in before the Friday 5:00p whistle blew.

Yesterday we remembered ... No, that isn't right. Yesterday we in the United States commemorated the September 11th attacks on the United States.

Officials are clamping down on social media abuse of nursing home residents

Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

And some Mondays we get to share articles and resources related to heavier topics.

As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."

Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.

MOST SHARED: "Exploitation on social media is a form of abuse."

NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.

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