Each Monday, our team collects a few "top links" related to marketing to older adults and shares them on the Mature Marketing Matters blog.
MOST CLICKED: Give a shout if you're a member of Generation X. A little louder? A little louder? Hmmm. I still can't hear you.
The problem isn't with your voice.
It's with advertisers' ears.
The Gen X cohort (disclosure: my cohort) has been largely ignored by marketers of all ages. Born between 1968 and 1979, we're not as rowdy or large as the cohort that came before us, the Baby Boomers. We're high-tech, low-maintenance and we're entering our peak earning years (or should be).
And yet, as Robert Klara wrote in AdWeek: