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Posts By Kevin Williams

Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

Every Monday, we recap the most engaging content from the previous week.

This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

Every Monday, we recap the most engaging content from the previous week.

This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.

Every Monday, we recap the most engaging mature marketing content from the previous week. This week, a survey published by Internet Health Management shows how Baby Boomers are leading the charge in terms of digital health care management. Also, DIY Marketers provide seven ways in which small businesses with limited budgets can gain maximum exposure for their brands at minimal cost. Read on to learn about the little things you can do that will have a big impact on your business.

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your audience.

Also, the Las Vegas Review-Journal published an article detailing the newest trend in retirement for Baby Boomers: not retiring. Read on to learn why many are making the decision to forgo traditional retirement, and how senior industry marketers should adapt to this trend.

Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany aging. In addition, an article published by the Sydney Morning…

Each week, we take a look back at the content that our followers engaged with the most during the previous week.

This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.

Then, a study conducted by Mailjet gives marketing professionals insight into how they can increase click rates within their target demographics, especially email among recipients ages 45 and above.

MOST CLICKED: Email and Content Marketing Perceived to be Top Lead Gen Tactics

A new study from MarketingCharts shows that marketing influencers believe that email and content marketing are the most effective tactics for online lead generation.

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