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Posts By Kevin Williams

8-8-16_TV-News

Each week, we recap the news items that most engaged our followers over the past week.

This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of using radio to advertise to Generation X.

Also, we take a look at how news headlines often say one thing, but mean another -- especially in senior health and aging industries.

MOST CLICKED: The Reuters Institute Digital News Report 2016 has confirmed what has been obvious to marketers and consumers for years now: the adoption of digital platforms as a means of accessing the news has led to a decline in the print news industry.

7_18_16_Fantasies-and-fears

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

6_27_16_RetirementDominoes

Every week, we review the mature marketing content from the previous week with which our followers were most engaged.

This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John Oliver's take on the trials and tribulations of retirement planning in today's economic landscape.

MOST CLICKED: According to Joseph Coughlin, director of the MIT AgeLab, technology and rising expectations are the two factors that are expected to have the most impact on the future of aging.

6_13_16_Headlines1

Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…

CR-BLOG_rental

There is a new trend in the housing market within the 50-and-over age demographic: Rentals.

Per a new study, conducted by the Joint Center for Housing Studies of Harvard University, there is a rising number of middle-aged home renters.

According to the report, America’s Rental Housing, “recent declines in homeownership rates have lifted the number of middle-aged renters.” In fact, over the last decade, the number households occupied by middle-aged renters increased from 10 million to 15 million. As a result, the 50-and-over demographic accounted for over half of renter growth from 2005 through the third quarter of 2015.

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