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Posts By Kimberly Hulett

Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"

In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.

In addition to being a concern for senior living care providers, the looming labor shortage also is a driver of senior living growth, repositioning and affiliation. What can marketing do to prepare?

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