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Posts By Martha Schultz

2016_inreview2

Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.

Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.

3_28_16

Today's roundup has a senior living emphasis -- we touch on the trend of people entering senior living at an older age and the need for engaging the teams that serve them. BONUS non-senior-living item at the bottom of the post!

MOST CLICKED: Models for senior healthcare must evolve to respond to the increasing number of people entering senior living at older ages.

This was a key point of discussion at the Spring Investment Forum of the National Investment Center for Seniors Housing and Care (NIC), and it was the item that most caught the attention of 50+ marketing pros last week.

2_23_16

A day late, but not a dollar short, this week's links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population.

We look at both ends of the financial spectrum here — from those who can afford to look for, and demand, options to fit their busy lifestyles, to those who are simply trying to survive without a pension or retirement funds.

MOST CLICKED: In the senior housing market, builders are increasingly looking at the preferences of the younger buyer.

1_25_16

Top articles last week looked at the concerns of investors and financiers of senior living communities, the rising 100+ population, and where people moved in 2015.

1. MOST SHARED: Investment and finance groups with a stake in the senior living market have to consider a wide range of factors, such as supply and demand characteristics, the external environment, the consumer and organizational sophistication when trying to map the future of the senior living sector.

11_30_15_Mobile

While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. Learn more about how to make mobile ads more senior-friendly and review data that reinforces how important visual marketing is to your toolkit.

11_23_15_Coupons

Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what's going to be on the dinner table on Thursday. But in the  meantime, let's look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers (subscribers), especially older ones, despite the fact that print subscriptions continue to decline.…

11_2_15_mancomputer

Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

MOST CLICKED:

Readers last week were interested in Richard Harris' article on NextAvenue. In Why the New Social Media Fans Are Over 65, Harris writes that as older Americans discover tech's power to connect to others using social media, "they flock to it" ...

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