Top Menu

Posts By Martha Schultz

10-26-15_MMLW-Older_driver

While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine line between insulting and amusing.

1. MOST SHARED: In a recent NPR radio interview, NPR's Scott Simon and correspondent Ina Jaffe discussed the idea that car ads are becoming "Boomer-averse." Jaffe, who covers aging, noticed what seems to be part of a trend in car advertising.

9-121-15_Millennials

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that characterize their behaviors as citizens, earners and consumers. Have something to share? We'd love to hear your thoughts so please…

6-30-15_Giraffes-Cheetahs-Seniors

How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with their own followers and many said they were now...

12
Close