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Posts By Patrick McShane

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

“What Reality Are You Creating for Yourself?”
SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters.

Over the next few posts, we’ll share some OUTtakes and INsights for marketing to seniors and Baby Boomers.

SESSION: “Resident Storytelling and Employee Engagement”

SPEAKERS: Niamh Fabiszewski, Director of Application Services; Jeremy Neely, VP Northeast Region

To many employees at senior living communities, the residents of those communities are merely aggregated statistics.

Employees tasked with running many of the day-to-day functions (think finance, information technology, laundry services) miss out on interaction with the older adults living on campus.

This is especially true when provider organizations have multiple communities spread across regions or even the country – the “corporate office” team may have little contact with those they serve.

LeadingAge 2016 Annual Meeting Session: What Makes Boomers “Ready”?

This session featured both continuing care retirement community (CCRC) team members and residents, who emphasized that the days of the sales pitch are in our rearview mirror. Today’s consumers are looking to find where they have the greatest connection with employees and residents.

Budgets should be allocated for hospitality and bringing prospects and residents together to form a sense of community. Rather than presenting to a prospect, the aim should be to develop a relationship with the future resident.

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