LeadingAge 2016 Annual Meeting Session: What Makes Boomers “Ready”?
This session featured both continuing care retirement community (CCRC) team members and residents, who emphasized that the days of the sales pitch are in our rearview mirror. Today’s consumers are looking to find where they have the greatest connection with employees and residents.
Budgets should be allocated for hospitality and bringing prospects and residents together to form a sense of community. Rather than presenting to a prospect, the aim should be to develop a relationship with the future resident.