At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.
I became obsessed with movie award season this year, obsessed with a capital "O." I watched it all - the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn't). What does this have to do with…
Happy Monday - I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day! Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and why we shouldn't necessarily call…
Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.
First up this week, Mcknights Senior Living addresses the significant caregiver issues the United States will soon face once the family and caregiver crisis is upon us. China is indeed learning about this the hard way.
Then, StarTribune reports that millennials would rather have pets than children. In fact, Millennials are two times more likely to buy clothes (and more) for their pets than baby boomers.
Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…
Each week, we recap the news items that most engaged our followers over the past week.
This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of using radio to advertise to Generation X.
Also, we take a look at how news headlines often say one thing, but mean another -- especially in senior health and aging industries.
MOST CLICKED: The Reuters Institute Digital News Report 2016 has confirmed what has been obvious to marketers and consumers for years now: the adoption of digital platforms as a means of accessing the news has led to a decline in the print news industry.
Every week, we take a look at the content that engaged our followers the most from the previous week.
This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.
Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.
I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.
It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community.
One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH).
Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.