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It's hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you'll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We'd love your comments.

MOST SHARED: Women rule...according to a recent MediaPost article. The piece highlighted insights from a Fona International report that explored the impact and influence of women in spending. Per the author, women control $20 trillion (yes, trillion) in spending annually — a total that is expected to rise to $30 trillion over the next 5 years.

According to the report ...

Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We'd love to hear your thoughts on this as well as other mature marketing stories so don't be shy, that's what our comment section is for. MOST CLICKED: "What…

Great news for cold-weather lovers: Fall is here! For the rest of us, time to change our desktop screen savers to pictures of Hawaiian beaches and pile on the sweaters. Whatever the weather, Creating Results will do its best to start your day on a warm note with the "hottest" mature marketing links of the week.

1. MOST CLICKED: Creating Results has written previously about the value of blogs, particularly to real estate marketing. This is because we've seen positive results for clients who've invested in blogging. And because our own Social, Silver Surfers research showed that blogs are a commonly-used social sharing tool as well as a source of information. (Even more so for 40-44 year olds, those influential adult children.)

A recent post by Amanda Hicken of PR Newswire on blogging became the most shared item on our social channels last week ...

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