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Category Archives 50+

6_27_16_RetirementDominoes

Every week, we review the mature marketing content from the previous week with which our followers were most engaged.

This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John Oliver's take on the trials and tribulations of retirement planning in today's economic landscape.

MOST CLICKED: According to Joseph Coughlin, director of the MIT AgeLab, technology and rising expectations are the two factors that are expected to have the most impact on the future of aging.

6_20_16

Last week saw four members of the Creating Results team on the road to a terrific senior living industry conference in Hershey, PA.

It seems only appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme.

“For the next 20 years, baby boomers are without question the financial force behind leisure travel.”

So says baby boomer marketing expert and Creating Results friend Brent Green in a recent TravelPulse feature article. Several studies back up Green's statement.

* AARP found that 99% of Americans would travel for fun in 2016. The association estimates baby boomers spend over $120 billion annually in leisure travel. 32% of those planned an international "bucket list" trip ...

6_13_16_Headlines1

Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…

DirectMail_4_20_16

In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.

Today we'll focus on direct mail.

Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual meeting with my colleague Erin Read. The entire presentation explored how the direct mail "dinosaur" still can be incredibly effective with a senior target market.

Why would I recommend direct mail as a part of this integrated strategy?

4_25_16a

Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...

D is for "DISRUPT."

Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."

Jenkins reinforces what readers of this blog know: societal perceptions of aging have changed.

"Middle-aged," for instance, was once viewed as starting at 35; now it's 55 or older. Those who are middle-aged also are not behaving the way their grandparents did.

And yet, as Jenkins writes ...

4_18_16_MarketingTools

Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.

MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what would become my passion and profession (and something I share with clients even today when discussing how best to position their communities and offerings).

A recent article served as a great reminder that while marketers must work harder to keep up with the ever changing times, that the overall psychology of marketing hasn't changed at all ...

3_28_16

Today's roundup has a senior living emphasis -- we touch on the trend of people entering senior living at an older age and the need for engaging the teams that serve them. BONUS non-senior-living item at the bottom of the post!

MOST CLICKED: Models for senior healthcare must evolve to respond to the increasing number of people entering senior living at older ages.

This was a key point of discussion at the Spring Investment Forum of the National Investment Center for Seniors Housing and Care (NIC), and it was the item that most caught the attention of 50+ marketing pros last week.

3_21_16

Today's round-up of top posts for marketing to older adults is like a "choose your own adventure" novel.

Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC's stats on centenarians should interest you. Ready for a good cry? Grab your hankie and listen to Maurice Sendak's words of wisdom.

MOST CLICKED: How do Baby Boomers want to discover and then learn more about products? And how do their preferences differ from that other big cohort, the Millennials?

CR-BLOG_rental

There is a new trend in the housing market within the 50-and-over age demographic: Rentals.

Per a new study, conducted by the Joint Center for Housing Studies of Harvard University, there is a rising number of middle-aged home renters.

According to the report, America’s Rental Housing, “recent declines in homeownership rates have lifted the number of middle-aged renters.” In fact, over the last decade, the number households occupied by middle-aged renters increased from 10 million to 15 million. As a result, the 50-and-over demographic accounted for over half of renter growth from 2005 through the third quarter of 2015.

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