At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.
Sit back and enjoy your fresh brew while we round up the "most clicked" and "most shared" 50+ marketing content from the past week.
Most Clicked: Scientific Proof that Happiness is for the Aging
Carolyn Gregoire of The Huffington Post gives us a snapshot on how life is better as you age. Gregoire expands on this scientific proof by acknowledging our culture tends to correlate youth with happiness which, she says, “couldn’t be farther from the truth.”
According to research and the author: “80 percent of life’s defining moments occur by the age of 35 – suggesting that there may not be much to look forward to in the second half of life.” College years, getting married and having children are pivotal moments in our lives and most of us experience this before 35.
How is it possible our happiness peaks after these landmarks?
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
Every Monday, we recap the most engaging content from the previous week.This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital "O." I watched it all - the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn't). What does this have to do with…
Here is the roundup of the most engaging posts from the previous week.
MOST CLICKED: Demographic Projections and the Implications that Affects our Economy
Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended lifespans and the implications our longevity will have on our economic and social structure.
Ms. Jenkins, in a post published on LinkedIn, notes that since longer lives create multiple questions, like paying for pensions and medical care, a change in our views on aging is needed. As a society, Jenkins feels we need to focus on the benefits of an extended life starting now.
Here are a few more intriguing facts from the article to ponder:
A look at the types of images that are effective for marketing to the 50+ consumer, and the pros and cons of stock vs. custom photography for this market.
This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As well as how retailers are losing dollars because of their lack of focus on baby boomers.
Most Clicked: Traditional TV and Age Group Trends
A recent article on Marketing Charts contains some key information for marketers who focus on the mature consumer related to TV viewing.