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Category Archives 50+

9_26_16

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.

9_19_16

Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany aging. In addition, an article published by the Sydney Morning…

9_6_16_Emojis

Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…

8_29_16

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for your buck.

Then, Senior Housing News identifies what we as marketers have to know (and be sensitive to) about the growing financial struggles that are devastating today’s health care companies.

MOST SHARED: Save Your Pennies and Market to Boomers Instead of Millennials

Speaking at a conference in Orlando, AgeLab founder and director Joseph Coughlin explained that since Boomers have more disposable income, retailers and commercial real estate industries should shift their focus accordingly.

8_22_16_Hand

Each week, we take a look back at the content that our followers engaged with the most during the previous week.

This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.

Then, a study conducted by Mailjet gives marketing professionals insight into how they can increase click rates within their target demographics, especially email among recipients ages 45 and above.

MOST CLICKED: Email and Content Marketing Perceived to be Top Lead Gen Tactics

A new study from MarketingCharts shows that marketing influencers believe that email and content marketing are the most effective tactics for online lead generation.

SnapChat_8_3_16

Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.

In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in the US are Snapchat users, thus providing many marketers a new avenue through which they can reach this demographic. As of June 2016, Snapchat has more daily users than Twitter.

Should marketers focused on older adults -- Baby Boomers and seniors -- be considering Snapchat?

8-8-16_TV-News

Each week, we recap the news items that most engaged our followers over the past week.

This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of using radio to advertise to Generation X.

Also, we take a look at how news headlines often say one thing, but mean another -- especially in senior health and aging industries.

MOST CLICKED: The Reuters Institute Digital News Report 2016 has confirmed what has been obvious to marketers and consumers for years now: the adoption of digital platforms as a means of accessing the news has led to a decline in the print news industry.

8_1_16

Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.

IN The Day

Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:

"Was it really different, back in the day? Do Millennials really have it harder?"

The answers seem to be yes and yes.

Before I go any further a not-so-nitpicky nitpick. The jobapplicationcenter team, which crunched the numbers and adjusted for today's dollars, made an error that really burns me.

7_25_16_Brain

Every week, we take a look at the content that engaged our followers the most from the previous week.

This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.

Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.

7_18_16_Fantasies-and-fears

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

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