Every Monday we review our most engaging and shared articles from the previous week. First up this week, more seniors than ever are using their mobile devices to access the news. Our second synopsis shows how industry leaders, experts and providers are coming together to fight ageism. Most Shared: Seniors Enjoy News At Their Fingertips According to McKnightsSeniorLiving.com, older adults are reading the…
Every Monday, we review our most engaging and shared articles from the previous week. For this week's most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don't want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why we must embrace Boomers and…
When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"
I'm a creative person so I like cool.
But I like results even more.
What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.
That said, there are two "trends" I think are relevant to our older adult targets.
Happy Monday! It's once again time for us to share the most engaging content from the previous week.
First up, the U.S. and Japan are working together to try and find new and innovative ways to support their aging citizens. We'll also take a look at why elderly crossing street signs have been flagged as discriminatory in the United Kingdom.
Happy Monday! Each week we share mature marketing stories and insights that drew attention and interest. This week we explore how 55+ communities are evolving and insights from the International Association of Gerontology and Geriatrics about how to combat ageism. We'd love to hear your thoughts and take-aways, so be sure to share within the comments below. Most Clicked: Recently,…
Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does.
The roads in Bristol, RI, are marked not with yellow dividing lines but red-white-and-blue stripes. Houses are festooned with flags, banners, lights ... you name it. Parade-watchers arrive before dawn to set up their chairs along the route. There's even a giant, independence-themed Mr. Potato Head.
Bristol often feels like the HQ for Patriotism. The way "patriotism" is expressed has varied over the years. Patriotic feelings also vary with generations.
Here are Four Fast Facts Inspired by the "Fabulous Fourth."
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
While it may not be Monday, any day is a good day good for sharing mature marketing news that had people talking over the course of the past week. Today, we share a MarketWatch article regarding the surprising number of seniors stuck with college debt and survey insights about Millennials and their thoughts regarding sustainability in the workplace. MOST CLICKED:…
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.
Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.
"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan
Happy Mother's Day to all the mothers out there. You deserve the entire pie.
At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.
Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.