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3-3-17_senior-living-rebranding

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

2_20_17

Here is the roundup of the most engaging posts from the previous week.

MOST CLICKED: Demographic Projections and the Implications that Affects our Economy

Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended lifespans and the implications our longevity will have on our economic and social structure.

Ms. Jenkins, in a post published on LinkedIn, notes that since longer lives create multiple questions, like paying for pensions and medical care, a change in our views on aging is needed. As a society, Jenkins feels we need to focus on the benefits of an extended life starting now.

Here are a few more intriguing facts from the article to ponder:

1_30_17_TV_Group

This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As well as how retailers are losing dollars because of their lack of focus on baby boomers.

Most Clicked: Traditional TV and Age Group Trends

A recent article on Marketing Charts contains some key information for marketers who focus on the mature consumer related to TV viewing.

1_23_17a

"Little Things Can Mean A Lot."

Each Monday our team recaps a few of the "little things" that meant a lot to our subscribers and followers over the past week. Articles that inspired, stats that answered a burning question, and more.

Taken together week-after-week, these LITTLE things can have a BIG impact on integrated marketing programs aimed at baby boomers and seniors.

MOST CLICKED: A tie!

Lois Bowers discovers in senior living marketing, little (positive) things mean a lot. http://bit.ly/2k9RHRG

Lois is senior editor at McKnight's Senior Living, and she recently spent a few days at a senior community, trying to view it as a future resident might.

1_16_17_Renters_a

Every Monday, we recap the most engaging content from the previous week.

This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.

2016_inreview2

Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.

Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.

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