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Happy Monday - I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day!  Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and why we shouldn't necessarily call…

LeadingAge 2016 Annual Meeting Session: What Makes Boomers “Ready”?

This session featured both continuing care retirement community (CCRC) team members and residents, who emphasized that the days of the sales pitch are in our rearview mirror. Today’s consumers are looking to find where they have the greatest connection with employees and residents.

Budgets should be allocated for hospitality and bringing prospects and residents together to form a sense of community. Rather than presenting to a prospect, the aim should be to develop a relationship with the future resident.

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across social platforms. This week, for fun, let's abandon our "most clicked"/"most shared" structure and break down activity by network.

TWITTER - #LeadingAge16 Inspiration

"Make me feel special."

That's how Gregg Scott of RLPS Architects advised attendees of the 2016 LeadingAge Annual Meeting to attract baby boomers to their communities. Create an experience through innovative amenities (on-campus auto care!), doormen / concierges and flexible, inspired dining.

Another manic Monday? Take a break to read this week’s Monday Recap! Each week we like to review and recap mature marketing news and content that had the most engagement. This week, the ActiveRain Blog discusses increasing home prices are outpacing household and theguardian.com explores the steadily increasing interest of U.S. seniors in the cinema. Most Shared: Homeownership: Bridging the Largest…

Happy October!

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Mcknights Senior Living addresses the significant caregiver issues the United States will soon face once the family and caregiver crisis is upon us. China is indeed learning about this the hard way.

Then, StarTribune reports that millennials would rather have pets than children. In fact, Millennials are two times more likely to buy clothes (and more) for their pets than baby boomers.

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.

Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany aging. In addition, an article published by the Sydney Morning…

Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for your buck.

Then, Senior Housing News identifies what we as marketers have to know (and be sensitive to) about the growing financial struggles that are devastating today’s health care companies.

MOST SHARED: Save Your Pennies and Market to Boomers Instead of Millennials

Speaking at a conference in Orlando, AgeLab founder and director Joseph Coughlin explained that since Boomers have more disposable income, retailers and commercial real estate industries should shift their focus accordingly.

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