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6_6_16_Letter_S

Happy Monday! Today's mature marketing news of interest is brought to you by the letter "S". Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We'd love to hear your comments and ideas (and we promise to respond accordingly). MOST SHARED: If you've read anything regarding social…

5_23_16a

Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We'd love to hear from you in our comment section. MOST CLICKED 40% of Baby Boomers have stayed with the same employer for 20+…

5_5_16c

Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.

The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine marketing. I have so many actionable takeaways I was able to bring back to implement for our clients!

I wanted to share the love and reveal three exciting takeaways for senior living and real estate search marketers.

1. Don’t ignore Microsoft Bing.

Sure, Google is the giant (and you should be spending more with Google AdWords) but the power of search by the Bing Network is really growing.

4_25_16a

Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...

D is for "DISRUPT."

Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."

Jenkins reinforces what readers of this blog know: societal perceptions of aging have changed.

"Middle-aged," for instance, was once viewed as starting at 35; now it's 55 or older. Those who are middle-aged also are not behaving the way their grandparents did.

And yet, as Jenkins writes ...

4_18_16_MarketingTools

Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.

MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what would become my passion and profession (and something I share with clients even today when discussing how best to position their communities and offerings).

A recent article served as a great reminder that while marketers must work harder to keep up with the ever changing times, that the overall psychology of marketing hasn't changed at all ...

2_1_16

It's hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you'll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We'd love your comments.

MOST SHARED: Women rule...according to a recent MediaPost article. The piece highlighted insights from a Fona International report that explored the impact and influence of women in spending. Per the author, women control $20 trillion (yes, trillion) in spending annually — a total that is expected to rise to $30 trillion over the next 5 years.

According to the report ...

1_18_16b

Many of our readers may have included fitness in their 2016 New Years Resolutions. But what about "brain fitness," that new and growing industry based on the concept that we can rewire and strengthen our neural pathways as we age?

This week's round-up of mature marketing articles and resources shares recent brain fitness news. The post also addresses news itself -- specifically, newspapers, that older and shrinking industry based on the concept of delivering local topics on printed sheets of paper. We wrap it all up with a quote timely for today, Martin Luther King Jr. Day. Read on!

1. MOST SHARED: Per Alvaro Fernandez, chief executive of SharpBrains, a market research firm SharpBrains, "worldwide revenues of the brain fitness industry surged to more than $1 billion in 2012 from $200 million in 2005 and are expected to surpass $6 billion by 2020."

1_4_16_Bias

Happy New Year! Like many, our office went into stealth mode during the last weeks of 2015, as our team enjoyed the holidays with family and friends. Yet the Internet doesn't sleep ...

Here are a few items that caught the attention of 50+ marketing pros during recent weeks:

1. MOST CLICKED: The Silver Group calls this "a stunning video shows ageism is alive and well," and we agree. Australia's Apia Insurance staged a stunt -- really a social experiment -- with a group of dynamic 50+ers and a separate group of young advertisers.

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