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Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked:  The Sightlines Project

How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.

The research highlights three key findings to live a long and vigorous life:

Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan "You know the product or service like the back of your hand," said Laura Petrolino…

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As well as how retailers are losing dollars because of their lack of focus on baby boomers.

Most Clicked: Traditional TV and Age Group Trends

A recent article on Marketing Charts contains some key information for marketers who focus on the mature consumer related to TV viewing.

Session: A Repositioning Case Study: Designing for a Healthier, Longer Life

Expansions and repositionings are happening in communities across the country.

Repositioning: Investing in the physical redevelopment of an existing brick and mortar community to add space and reconfigure existing square footage in an effort to compete with newer entities and be more relevant in today’s market.

For senior living providers, repositionings are important and necessary to ensure we continue to serve the residents of today and plan for the residents of tomorrow.

Another manic Monday? Take a break to read this week’s Monday Recap! Each week we like to review and recap mature marketing news and content that had the most engagement. This week, the ActiveRain Blog discusses increasing home prices are outpacing household and theguardian.com explores the steadily increasing interest of U.S. seniors in the cinema. Most Shared: Homeownership: Bridging the Largest…

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your audience.

Also, the Las Vegas Review-Journal published an article detailing the newest trend in retirement for Baby Boomers: not retiring. Read on to learn why many are making the decision to forgo traditional retirement, and how senior industry marketers should adapt to this trend.

Real Estate Logo Design learnings from the HOW Conference

I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.

It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community‪.

One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH)‪.

Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.

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