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Happy Monday!  Hard to believe that the month is already half over.  Thankfully, we've got another round-up of the top mature marketing articles and insights that had people talking this past week.  Have something to add?  We'd love to see your comments in the section below. MOST SHARED: There's an app for that! Seems like this is a phrase uttered…

Happy Monday! Let's jump right into the mature marketing stories that had people talking last week.  Have something to share or add?  Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications, which shared ideas for how to effectively leverage Twitter's Tailored Audiences functionality.  Tailored Audiences was launched…

For those in the United States, this is Thanksgiving week. The entire Creating Results team is, indeed, very thankful ... * for clients whose products and services improve the lives of older adults; * for those with the determination to be different in how they market to 50+ers; * for industry colleagues and vendors who support us and push us…

Last week several members of the Creating Results team traveled to Dallas, Texas, for the LeadingAge 2013 annual meeting. It is a BIG state, and a BIG conference, and offered BIG insights for senior living and anyone looking to improve their seniors marketing effectiveness. To help you achieve better seniors marketing results, we’ve collected our team’s top take-aways at www.CreatingResults.com/BIGIdeasFromLeadingAge.…

Happy Monday!  Let's get right into the mature marketing news and stories which resonated the most this past week.  Have something to share that isn't included here?  Please be sure to add to the comment section below. MOST SHARED : Sulu explains technology to boomers and seniors.  George Takei, of Star Trek fame, has teamed up with AARP for a…

This week's round-up of mature marketing links is all about moves, which seems appropriate for a blog that focuses on baby boomers and beyond. Young people may stereotype their elders as stuck in their ways but the reality is life changes rapidly in your 50s and 60s. There are career changes (planned or unexpected retirements, new ventures), aging events (turning…

Happy Monday!  Let's get right to exploring the top mature marketing tweets and articles of the week.  Have something to share?  Please note in the comments below. Most Clicked Far and away the most clicked post touched on what companies should do when their consumers share rather than buy. The slideshare piece from Jeremiah Owyang was based on his presentation…

It's hard to believe it is almost the end of July.  Let's celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest.  Have something to add to the list?  Please leave in the comments below. Most Clicked Marketing Profs article about The Most (and Least) Effective Keywords in Email Subject…

We're back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest.  Don't see your most memorable senior marketing post in this list? Please be sure to share in the comments below. Most Shared NPR's recent article Boomer Housemates Have More Fun generated a lot of buzz this past week.  The…

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