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Welcome, April! I don't feel foolish admitting I am so happy to say goodbye to March and its gray, snowy and rainy days. Hopefully, this round-up of the top links for those marketing to over 50s isn't the only sunshine you receive today. 1. MOST SHARED: Trust in one-way "push" communications is dismal, finds Forrester, resulting in an increased investment…

Hoping all our readers in the Northeast made it through the weekend warm, dry and safe. It would be a kindness if you could check on any of the elders in your neighborhood. My 80-year-old mother called me Friday afternoon to reassure me she'd checked on her neighbors, "because they are old." Way to go, Mom! It was a busy…

Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts - and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test whether its customers would be more motivated by product-in-use photography or a discount. They found…

December already? How did THAT happen? Today you have a second chance at November -- well, the last week of it -- through this round-up of the mature marketing resources that received the most attention on our social platforms. 1. MOST SHARED: What's in a name? Carol Phillips, Notre Dame marketing professor and brand strategist, penned this smart post with…

Your weekly digest of the tweets/links/resources that received the most clicks/shares/attention last week on Twitter/LinkedIn/Google+.  (Ever wonder how the AP and Chicago style mavens feel about the forward slash?) NPR listener Yoshiko Okuyama's 20-year-old son and her 82-year-old mother.1. MOST CLICKED: NPR's comprehensive look at elder care, including the true cost of at-home caregiving for elderly parents, how to prepare…

What the New Facebook Timeline Means for Brands (Hint, it's all good) During their first annual conference for marketers, Facebook announced the upcoming launch of the new Facebook Timeline for businesses and organizations.  While individual users with personal pages within this social networking giant have been growing comfortable with the new look and feel for sometime, this is a whole…

The question crops up regularly on LinkedIn Groups: "What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?" Creating Results' own Beth Rand will help address that question today at the International Builders' Show, during her presentation "Marketing to the 50+ Buyer: Social Media and Much More." As experienced real estate…

Elderhostel - the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences - is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers weren't joining their tours.  Many of their most loyal travelers (Silent Generation and older) are becoming too frail to participate fully. Will Exploritas'…

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