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It's hard to believe it is almost the end of July.  Let's celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest.  Have something to add to the list?  Please leave in the comments below. Most Clicked Marketing Profs article about The Most (and Least) Effective Keywords in Email Subject…

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Take-aways from the July 23 Marketo JumpStart Tour There's a stereotype that New Englanders like to talk about the weather, so I won't mention the torrential downpour I drove through on the way to the JumpStart event in Boston yesterday. Or the rain-forest like heat in the meeting hall. Or the synchronized buzz of cellphones receiving emergency broadcast flood alerts ...…

Occasionally our CCRC and 50+ clients will ask about purchasing email lists to reach more of their Boomer and Senior target market through their email marketing program.  I've always subscribed to the school of thought that you should NEVER purchase an email marketing list. Instead, focus on individuals who have raised their hands and want to engage with you.  Recently…

Each Spring the cleaning bug strikes- we clean out our closets, drawers, cars and other areas that have been neglected through the long winter months.  Your email program is no exception. In order to ensure effectiveness you should regularly evaluate metrics, shift goals and review the integration of your email marketing program. We've created a checklist of the top 5…

Email Marketing Strategies for Active Adults and Seniors A recent report from Experian found that email volume rose 5.4% in the last year.  What does this mean for marketers?  For one- it just got harder to stand out in the inbox.  We constantly are working with our clients who are messaging to active adult and senior living communities to help…

... Or, Why Trust Is Critical When Emailing Seniors As an email marketer I work with our clients on how to build and nurture trust among their Boomer and Senior email subscribers.  This is an integral part of developing a relationship that results in engagement and action (and an important step before you attempt to ask for the world from…

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how to effectively use each avenue to reach mature consumers, others…

Happy Monday!  Erin is on vacation this week so it is my pleasure to bring to you the top 50+marketing links of the week.  Be sure to share your thoughts in our comment section. MOST SHARED: It's good to be king...our  infographic showcasing what baby boomers and seniors do online received a number of shares last week.  Email remains the…

Round-up time! 1. MOST CLICKED: A Creating Results blog post on the "grandparent economy" from a few years back garnered the most clicks this week. So what grandparents do spend and spend on? Non-profit organizations; travel - by themselves,with friends and with the grandkids; grandchild education; and toys ... lots of toys ... Read the post: http://bit.ly/OkgObK (We'd love to see and…

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