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It was a somewhat short week last week as we  celebrated the 4th of July and many extended the holiday into the balance of the week. Below is our weekly recap of top resources and references for marketing to the mature consumer that received the most attention last week.  Would love your thoughts and "must-reads" in the comment section.  Have…

Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very positive - and it revealed a desire to learn more about the online habits of baby boomers and seniors.…

Hello, Monday! Hello, June! Here are the resources and articles that earned the most clicks, shares and attention last week from mature marketing pros. 1. MOST CLICKED: The Uneven Aging of America. This interactive map from AdAge demonstrates how America's aging population is not evenly distributed across the country. You can zoom in on various parts of the country or…

Happy Monday!  Last week was a hotbed of social activity---here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors.  Enjoy! MOST CLICKED:  Top Five Regrets of Dying What would your greatest do-oever be as you faced your last day of life?  This touching article from the guardian included insights…

I hope everyone had a wonderful weekend, celebrating Passover, Easter or the spring sunshine with family and friends! Now that I've overdosed on Peeps, it is, appropriately, time for the tweets of the week - last week's top resources and insights for those marketing to baby boomers and beyond. 1. MOST CLICKED: You never know what will catch the attention…

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because we've done extensive research on the topic and see great…

What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers differ from those of Gen X. In short, older baby boomers have the most saved but they also…

I live in New England so I'm feeling glum. Time to cheer up with the links that were most shared, clicked on or discussed on Twitter last week! 1. MOST CLICKED: A post on email marketing and baby boomers and a case study that reveals the attitudes towards/challenges of aging in place tied for the most clicks. To Email Boomers or…

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