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Category Archives Gen X

Good morning! Each Monday we recap the top activity on our social channels the previous week -- which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of mature marketing professionals.

1. MOST SHARED: Does it "pay to be gray"? Is there a "silver lining" to recent data showing the U.S. middle class is disappearing?

The Pew Research Center has released new study that shows that middle class Americans are "falling behind relative to upper income adults," as co-author Richard Fry states. However, "The biggest winners since 1971 are people 65 and older."

Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a "basic rule" for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because, "they" said, that's how people saw themselves.

Literature and movies have long played with the idea of people's perceptions of themselves as different from reality. Those perceptions extend to the labels we choose to accept or reject for our tribes and ourselves. A new study from Pew Research gives insights into how Millennials, Gen X, Boomers and Silent Generation members feel about their generational labels.

There's a wonderful Yiddish proverb my father has quoted to me frequently: "Man plans, and God laughs." This week's round-up of top baby boomers marketing links touches on plans made and un-made.

1. MOST SHARED: Ever wonder what purchases upscale Baby Boomers and GenXers have planned? Or course you have. These are folks with a net worth of at least $1 million or living in a household with income of at least $250,000, and more than half are planning a luxury purchase this year. Definitely consumers to covet.

The Shullman Research Center has released statistics ...

Time once again for our round-up of links and resources which got the attention of mature marketers. A varied and at times emotionally-charged bunch this week. Please share your own feelings in the comments section! 1. MOST CLICKED: Does Generation Y (aka Millennials) suffer from a sense of entitlement? And are baby boomers to blame for their children's belief that their…

It may lack some of the glitz of last night's big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than 4 hours ... The gold envelopes, please! * BEST…

Happy Hanukkah to our friends who celebrate! The Festival of Lights is well underway, and so will be this weekly round-up of top mature marketing links in 5, 4, 3 ... 1. MOST CLICKED: Our free whitepaper on website usability for active adults was clicked and shared and clicked and ... It contains insights into navigation and information flow, with…

The resources we share for understanding 50+ consumers are quite varied, so it shouldn't surprise us that a recap of top links would be as well. Here they are -- the articles, white papers, etc. from the last two weeks that garnered the most attention from Creating Results' followers on Twitter, Facebook and LinkedIn. 1. MOST CLICKED: 2 ways to…

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