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8-3-15_Seniors_Planning

There's a wonderful Yiddish proverb my father has quoted to me frequently: "Man plans, and God laughs." This week's round-up of top baby boomers marketing links touches on plans made and un-made.

1. MOST SHARED: Ever wonder what purchases upscale Baby Boomers and GenXers have planned? Or course you have. These are folks with a net worth of at least $1 million or living in a household with income of at least $250,000, and more than half are planning a luxury purchase this year. Definitely consumers to covet.

The Shullman Research Center has released statistics ...

Time once again for our round-up of links and resources which got the attention of mature marketers. A varied and at times emotionally-charged bunch this week. Please share your own feelings in the comments section! 1. MOST CLICKED: Does Generation Y (aka Millennials) suffer from a sense of entitlement? And are baby boomers to blame for their children's belief that their…

It may lack some of the glitz of last night's big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than 4 hours ... The gold envelopes, please! * BEST…

Happy Hanukkah to our friends who celebrate! The Festival of Lights is well underway, and so will be this weekly round-up of top mature marketing links in 5, 4, 3 ... 1. MOST CLICKED: Our free whitepaper on website usability for active adults was clicked and shared and clicked and ... It contains insights into navigation and information flow, with…

The resources we share for understanding 50+ consumers are quite varied, so it shouldn't surprise us that a recap of top links would be as well. Here they are -- the articles, white papers, etc. from the last two weeks that garnered the most attention from Creating Results' followers on Twitter, Facebook and LinkedIn. 1. MOST CLICKED: 2 ways to…

Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers - or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa ... We skipped last week's round-up of the top mature marketing resources as judged by the number of shares, re-tweets, comments and likes on various social platforms. (Sorry, client needs…

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